It can be very difficult to balance all of the necessary components of content creation. First, there is the quality element – without a high level of quality in the content itself, nobody will bother sharing, reading or engaging. Next, creators must focus on optimizing the content to perform well via search engines. In addition, content has to be optimized in order to make it desirable in terms of shares across social media and email. With all of these concerns, it can be difficult to know when to focus on which! In order to make the overall process easier, we’ve focused on the best content creators in the business and extracted from observations the most common characteristics that each possesses.

They Are Fearless

Many content creators can be restrained by fear of the unknown. The need for copious amounts of research, tons of brainstorming sessions and a general fear that all of the work put into the content creation will inevitably flop with an audience can prevent many people from delivering their best. The best content creators do not fall victim to these fears, and instead, merely act. By ignoring the insecurities that many content creators face, these creators power through the process and often deliver content that winds up pinging links to search engines, social media news feeds and email inboxes all over the world.

They Expand Horizons

Many content creators have a singular focus on a particular project or brand, but many of the best creators find themselves involved with many projects. As such, these individuals often experience a variety of different situations that helps them think more creatively, with successes in each compounding their effectiveness across all projects. Some of these projects might not pay or deliver grand results, but the experience and variance in work is an invaluable experience for these creators.

They Love to Create

Many content creators are stuck on projects and in niches where they do not enjoy the subject material they cover. Even worse, some content creators are stuck creating content when they would prefer to be doing something else entirely. These situations often lead to content solutions that are lacklustre or doomed to fail from the start. The best in content creation know that their love for what they do fuels their success; the desire to create being at their core is precisely why the content they create is so excellent.

They Abandon the Generics

All too many content creators are chained to the corporate world, being forced into pinging links and topics in order to please a given corporation or pre-defined audience. The best content creators out there do not sacrifice an unstable career for job security – they take risks and they pay off! Whether dealing with a company that lacks foresight or working within the confines of orthodoxy in a given niche, these restraints often lead to inferior forms of content. The best content creators break all the rules and explore pathways that allow them to create without an automatic decree on what they can