Search engine optimization is a cornerstone of any strong marketing campaign. While there are plenty of options for both paid and organic exposure, none provide the kinds of passive benefits that SEO does on a lasting basis. This is why no matter how much the internet has changed and how many new platforms there are for businesses, most continue to dedicate resources to this task.

SEO doesn’t just revolve around improving on-page and technical aspects of your website: it also pertains to the structure and quality of your content. To guide you in the right direction, we’ll look at four specific tweaks you can start making to your content right now that can produce better SEO outcomes in the future.

Build Hub Pages

Once you’ve been writing about or covering one or more subjects for a period of time, your website will undoubtedly have a plethora of valuable information strewn across many pages. While this can be a great way to maximize your SEO impact across multiple SERPs, you can also enhance the effect by taking a different route. Through the use of hub pages, you can combine much of this information into one easy-to-access location, while also pinging links to all past relevant posts and simple summaries of the content.

Utilize Related Features and Plugins

Generally speaking, the more you can automate about your website and its SEO efforts, the better off you’ll be. Fortunately, there are a variety of related plugins available for use that can help automatically provide recommendations to visitors and search engines alike. By adding such a plugin, you can provide it with contextual information – it will in turn automatically generate a variety of related to links on your website at the bottom of each page. Not only does this help make the indexing process easier, but it also increases the likelihood of visitors remaining on your website and engaging with multiple posts or pieces of content.

Revise Content Periodically

While some content may genuinely remain “evergreen”, most content inevitably falls into obsolescence. It may not even be a case where the broader information is no longer valid; perhaps a fact simply needs to be updated or numbers have to be changed. Whatever the case, search engines are constantly looking for information in every niche – and if your website’s information is outdated, your rankings on those pages will take a hit. As such, periodically comb through older posts and pages to ensure that all information is up-to-date.

Improve Video SEO with Transcriptions

Search engines are becoming much better at discerning the meaning and content of multimedia , but there’s still a long way to go. One of the easiest ways to improve the ranking of pages and/or videos showcased on those pages is to provide video transcriptions below each video on the page in question. By pinging links to Google and other search engines that include both the video and the transcription, your chances of ranking in video-related searches will increase substantially.

These four tweaks require relatively little effort, yet can produce big results. By providing search engines with video transcriptions, revising older content to ensure information is up-to-date, auto-generating related links via the use of plugins and building hub pages, you can maximize the influence of your content in search engines and beyond.