Social media may seem fairly straightforward to users, but those who use social media as a marketing platform know that its usage is much more nuanced. In addition to this, social media strategy is constantly in flux, and requires a level head and quick reflexes to ensure proper reach and marketing ... Read more...
Many companies are using Pinterest for advertising purposes and succeeding. It is an extraordinary platform for increasing brand awareness, driving traffic over to your site, and improving sales. But how can you use Pinterest to find link building opportunities? This article aims to help you u... Read more...
We all remember hearing about podcasts many years ago, when the release of the iPod and other, larger MP3 devices first hit the market. For a while, podcasts were considered the next big thing: millions of them were available through businesses and bloggers, and they aimed to change how we absorbed ... Read more...
In the age of information prevalence, it can be all too easy to throw together a brand presence online and begin reaching people. We say “too easy”, because it often can be done without proper preparations or considerations being made prior; just about anyone today can start up a website, blog a... Read more...
Any brand that has enjoyed success through a traditional website or blog may now be ready to expand their offerings to new formats. With so many different forms of content to consider publishing, it can be difficult to discern which avenue to take. Many people are finding it worth their while to mov... Read more...
It wasn't long after the debut of Google Plus occurred that many started to forecast its demise. Activity on the network was relatively minimal considering its parent company; sites such as Facebook and Twitter continued to dominate the market, and other networks (Pinterest, Instagram) continued to ... Read more...