Without a solid content foundation, no online brand, business or blog can hope to navigate the turbulence that comes with long-term digital presence. Whether your focus is via search engines, social media or email marketing, persuading audiences is a quintessential component of success. At the core ... Read more...
When most people think about SEO and search engines in general, the first name that comes to mind is Google. And it’s understandable considering how much of the search market share they control. It doesn’t mean, however, that Google is the only game in town. There are plenty of other search e... Read more...
If you thought you could just put up your videos on YouTube and wait until people discover them, guess again. You also have to think about how to get the most visibility on Youtube’s search function as this will make a big difference in how much traction your videos get. This is especially true if... Read more...
It can take years to cultivate a solid working knowledge of SEO. Given so many different areas of focus within the broader skill-set, no one can expect to become an absolute expert in a short period of time. Yet some do apply themselves for years, slowly learning a plethora of new and valuable skill... Read more...
After COVID19 changed the world of digital marketing and content marketing quite a lot in 2020, there are several trends for 2021 that are set to make even bigger waves. When it comes to content marketing, things are changing in tech and search, paving the way for new ways of working and different w... Read more...
Keywords remain the cornerstone of SEO even though they are much less important than they used to be. Still, words are how search engines know what a site is about. Even if you have everything else right, not using the right keywords will eventually hurt you and you won’t get the results you want.... Read more...