The nature of SEO is a complex phenomenon that can confuse even the most experienced marketers and content creators. Brands that wish to have successful online presences sooner or later will need to consider how SEO can affect traffic on search engines, social media and beyond. Many different indivi... Read more...
Anyone who has been in the business of website management or brand promotion for any measurable amount of time has inevitably come across the concepts of search engine optimization and search rankings. We see examples of one or both of these in both organic and paid search, and despite the fact that... Read more...
It wasn't that long ago that content quality was a mere consideration for brands and businesses that wanted to gain exposure in search and beyond. As search engines' algorithms were not that advanced, it was easy to trick Google, Bing, Yahoo and others into displaying inferior results at the top whe... Read more...
Brands and businesses understand fully the need to capitalize on exposure and search visibility on sites such as Bing and Google, but what happens if your brand is you? Many sole proprietorships, freelancers and individual bloggers must make names for themselves on the World Wide Web or risk being i... Read more...
The World Wide Web is a big place, filled with millions upon millions of websites. Each one of these sites must have an address that allows individuals to find it via search, social media, email or through direct referral. As time has progressed, more and more top-level domains have been added to en... Read more...
Link building has long been one of the primary tactics used by brand managers and bloggers to gain more exposure and boost their stance within searches. While this tactic used to be easy and very effective, the nature of algorithm changes in search engines like Google have made it less effective and... Read more...