Local businesses have it rough. Not only must they compete with their local competitors, but they also often face steep competition from larger, more popular brands that operate on a global scale. Building a loyal fan base at the local level takes time and dedication, but most brands have discovered... Read more...
With a new user interface and featured unveiled in Google AdWords, many marketers are learning how to use these new options. From new promotion extension options to household income targeting, there's a lot to unpack and appreciate with these recent changes. As the platform becomes more nuanced and ... Read more...
Search engine optimization remains a top priority for many blogs and brands, with the need for organic traffic derived from search engines being important above all else. While some entities have found ways to generate ample traffic without the use of search engines, most brands still understand the... Read more...
As search engine optimization continues to become more complex and rankings in search results become more contested, new strategies and targets for brands continue to emerge. Small businesses and brands cannot realistically expect to rank highly in more generic search results, as the competition is ... Read more...
Search engine optimization remains one of the most important concepts in the world of organic traffic. While brands can pony up the dough and pay for ad buys on social media and search engines, SEO helps drive organic traffic to websites at little to no cost. By ranking more prominently in search en... Read more...
With websites being the primary method of income for web-based brands, it is important that they function at peak efficiency. From aesthetic concerns to technical points, there is a lot to consider when building, maintaining or improving any website. One of the most common strategies for improving a... Read more...