There are several unique elements that comprise the broader concept of marketing – targeted advertising, content creation and effective design are just a few examples of elements that must be present in a broader effort in order to be successful. Design, however, is an often overlooked aspect of p... Read more...
The concept of Facebook pages has revolutionized the way in which brands interact with their customers: before their existence, the only feasible way to advertise on Facebook was through the groups feature, which could often be annoying to those in them as they received notifications for every new p... Read more...
With a plethora of businesses both large and small seeking to expand their online audience and reap the benefits associated with it, an entire industry has emerged in recent years: digital marketing. Everyone has his or her own ideas about what constitutes digital marketing, mainly due to the variet... Read more...
Jumping into the world of social media is still a new thing for many businesses, and any new business obviously has to start from scratch when it comes to building a social media marketing effort. Many companies that are just beginning their social media outreach invest minimal time into the endeavo... Read more...
The platform that Facebook offers it users – as well as businesses and organizations – is simply unprecedented. Now standing at over one billion members, Facebook is perhaps the most integrated form of communication in the world when it comes to cost, scope and interconnectedness. Whether your b... Read more...
Etsy and Pinterest are two websites that despite coming from completely different angles, complement one another very well. Etsy allows for the sale and distribution of vintage and handcrafted goods, while Pinterest is used by many to create designs and themes for both the self and home. Because of ... Read more...