We hear the term “digital marketing“ thrown around a lot, but many fail to understand just what it truly means. Like many other terms (“search engine optimization”, “content creation” and so forth), the term really encompasses multiple aspects of brand management, product promotion and w... Read more...
Marketing across multiple platforms and mediums these days isn't just a luxury that some can afford to engage in, but rather, a requirement. If your brand is not properly represented – both in terms of prevalence and quality – in email, on social media, in search and in a variety of other areas,... Read more...
Comments Off on More Important Tips on Crafting the Best Email Subjects,
07/06/2015,
by Pingler in Marketing
Recently, we covered some basic themes on how to create great email subject lines for your subscribers, ensuring that they read your emails. Email marketing remains one of the best and most influential marketing strategies if for no other reason than it costs virtually nothing to use, and practicall... Read more...
Comments Off on The Most Important Mobile Marketing Stats You Need to Know,
06/06/2015,
by Pingler in Marketing
As the web continues to change in a variety of ways, so must the tactics of those who wish to be seen on it. For years, marketers and content creators alike have relied on desktop users finding their content through search engines in order to make it big. Make no mistake: both search engines and des... Read more...
Comments Off on Help Your Email List Size Explode With These Simple Tips,
05/06/2015,
by Pingler in Marketing
While the rest of the web has moved at light speed to revolutionize various ways in which we market ourselves and distribute content, email remains quite stable in its original format. Perhaps the phrase “if it ain't broke, don't fix it” applies, as email marketing remains one of the most cost-e... Read more...
Comments Off on What Facebook Users Want to See In Your Posts,
31/05/2015,
by Pingler in Marketing,
Social Media
Not all social media efforts are created equally. Whether you represent a small business or a multi-national brand on Facebook, the rules for engagement are fairly similar when dealing with an audience: inspire, motivate, persuade and inform. Using social media to get the message out about your bran... Read more...