As the ever-widening world of technology makes it possible for everyone to interact with others from all across the world, brands and businesses are faced with a simple yet important challenge: how can we effectively engage with developed and existing markets while tapping into new opportunities? As... Read more...
Brand fatigue is a serious problem. Like most people you are probably inundated with hundreds of emails from brands you have shopped with, companies you have dealt with, and speculative offers of products you might be interested in. So what do you do with all these emails? Yes, you guessed it: they ... Read more...
It’s hard work running a small business. The chances are good that you will make hundreds of mistakes on your first year alone. Some of them you’ll recover from; others you might not. Unfortunately, marketing mistakes are not always easy to recover from, but if it happens to you – and it proba... Read more...
Social media has become increasingly mainstream over the last ten years and these days pretty much everyone from 8 to 80 uses at least one social media network on a daily basis. But whilst you probably frequent sites such as Facebook in your personal life without giving it much thought, it is vital ... Read more...
With a million different elements and criteria to consider when creating and promoting content, it can be all too easy to overlook various elements of importance in a content marketing strategy. Those who understand the importance of even the tiniest elements may find themselves fixated on aesthetic... Read more...
The use of social media in today's online-driven world is an absolute revolution in the most literal sense of the world. While the internet in general provided ways for people from all over the world to connect with one another and share ideas, social media has taken communication to the next level.... Read more...