Link building may be one of the oldest tricks of the trade in SEO. For those wishing to improve their search engine standing, drive more traffic to their sites and ultimately expand their businesses, building links is essential. With more than two decades of link building practices to analyze and co... Read more...
Search engines have slowly evolved to serve the specific individuals who use them. In years past, institutions such as Google were big, one-size-fits-all directories that served up information most relevant to the topic rather than what was most relevant to both the topic and the user. As times have... Read more...
All too often, e-commerce brands and other online businesses become so focused on selling products and services that they forgot about their audiences' other needs. Ultimately, businesses must deliver across multiple fronts in order to remain relevant and trustworthy in their niches. Both customers ... Read more...
The task of focusing on local SEO is in many respects the same as focusing on SEO at-large. Where the two differ is of great importance, as it can make the difference between brands that reach a mile wide and an inch deep, and vice-versa. You have a much smaller audience to cater to when focusing on... Read more...
Every online brand and business needs a unique selling proposition, plenty of inventory, great customer service and well-designed website. Beyond these must-have elements, your particular niche and audience will determine what other factors are required for long-term success. Nevertheless, there is ... Read more...
In the world of online sales and/or brand management, visibility is key. Even if you have products and services galore, ample quality content and an awesome message, none of that will resonate unless people can actually find you. The act of building a solid, loyal audience takes both time and dedica... Read more...
At the core of any effectively search engine optimization strategy is a need for ample keyword research. Keyword research allows brands and businesses to more adeptly focus their efforts in a variety of channels and categories that are likely to yield the most results. For many, researching keywords... Read more...
The difficulty of competition is something all small businesses know all too well. Whether you're competing in the physical realm or online, there is always bigger fish in the proverbial sea who can more easily tap into various audiences. Due to bigger budgets, better name recognition and a host of ... Read more...
Thanks to social media, mobile devices and an increase in bandwidth, more and more brands are turning to video marketing as a sure-fire way to attract attention. The amount of video content the average person consumes has been increasing exponentially for several years, making this area a gold mine ... Read more...
With a new user interface and featured unveiled in Google AdWords, many marketers are learning how to use these new options. From new promotion extension options to household income targeting, there's a lot to unpack and appreciate with these recent changes. As the platform becomes more nuanced and ... Read more...