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What Talents Should Your PPC Campaign Manager Have?
Comments Off on What Talents Should Your PPC Campaign Manager Have?, 28/08/2017, by in Marketing

Every brand or business has a responsibility to get the word out about their products, services or mission. Unfortunately, the struggle is all too real for those competing in heavy contested niches, making it very difficult to attract a sufficient level of attention. Ultimately, there are many tools... Read more...

The Ways You Can Use Hashtags
Comments Off on The Ways You Can Use Hashtags, 25/08/2017, by in Marketing, Social Media

On most social media networks, there are rules of etiquette and methods for reaching people that are considered pretty standard. One of the more popular ways of reaching out to larger audiences is the hashtag. Simply put, hashtags are used to convey ideas, topics or thoughts by linking them to speci... Read more...

How to Respond When Google Penalizes You
Comments Off on How to Respond When Google Penalizes You, 23/08/2017, by in Google, SEO

Most businesses, brands and websites rely heavily on search engines for large shares of their traffic. Without search engines, many brands would be lost, incapable of driving massive amounts of traffic their way without significant paid investment. Ultimately, many lament how centralized the interne... Read more...

The Simple How-to for Local Businesses Building Links
Comments Off on The Simple How-to for Local Businesses Building Links, 21/08/2017, by in SEO

Local businesses have it rough. Not only must they compete with their local competitors, but they also often face steep competition from larger, more popular brands that operate on a global scale. Building a loyal fan base at the local level takes time and dedication, but most brands have discovered... Read more...

What to Consider Before Hiring Any Copywriter
Comments Off on What to Consider Before Hiring Any Copywriter, 18/08/2017, by in Online Business

It seems these days you can find writing services almost anywhere. One quick Google search will put hundreds of results at your fingertips, each featuring copywriters and freelancers willing to work for very reasonable rates. With content available for relatively affordable prices, it can be all too... Read more...

Repurposing Content: Understanding the Basics
Comments Off on Repurposing Content: Understanding the Basics, 16/08/2017, by in General, Online Business

Sooner or later, every writer reaches a point where they feel as if everything has been covered. After a plethora of blog posts, finding new angles to cover can seem impossible. Just because you may have covered everything doesn't mean that new perspective isn't possible. Many people look to the art... Read more...

Important Errors and Mistakes to Avoid When Building Links
Comments Off on Important Errors and Mistakes to Avoid When Building Links, 14/08/2017, by in SEO

Link building may be one of the oldest tricks of the trade in SEO. For those wishing to improve their search engine standing, drive more traffic to their sites and ultimately expand their businesses, building links is essential. With more than two decades of link building practices to analyze and co... Read more...

Why International SEO May Be Worth It to You
Comments Off on Why International SEO May Be Worth It to You, 11/08/2017, by in SEO

Search engines have slowly evolved to serve the specific individuals who use them. In years past, institutions such as Google were big, one-size-fits-all directories that served up information most relevant to the topic rather than what was most relevant to both the topic and the user. As times have... Read more...

What Content Types Are Best for Online Product-Selling Brands
Comments Off on What Content Types Are Best for Online Product-Selling Brands, 09/08/2017, by in General, Making Money, Online Business

All too often, e-commerce brands and other online businesses become so focused on selling products and services that they forgot about their audiences' other needs. Ultimately, businesses must deliver across multiple fronts in order to remain relevant and trustworthy in their niches. Both customers ... Read more...

Straightforward Tips for Enhancing Your Local SEO Efforts Starting Today
Comments Off on Straightforward Tips for Enhancing Your Local SEO Efforts Starting Today, 07/08/2017, by in SEO

The task of focusing on local SEO is in many respects the same as focusing on SEO at-large. Where the two differ is of great importance, as it can make the difference between brands that reach a mile wide and an inch deep, and vice-versa. You have a much smaller audience to cater to when focusing on... Read more...

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