Any online store wants to put its products and services in front of as many people as possible. Until recently, refining the marketing process was a tedious and sometimes impossible task, resulting in massive ad budget waste. Today, however, products can be shown exactly to those who find interes... Read more...
Countless online stores do their best to showcase products and services in a positive light. The footprint that online stores leave can be very different from that of blogs and other web-based platforms, at least in the eyes of search engines. This can make the task of SEO much more challenging than... Read more...
Recent reports have revealed that a massive leak of information by Facebook could have had far-reaching consequences for the United States – and potentially abroad. Every single day, Facebook and other social media sites collect copious amounts of information about their users, authorizing the u... Read more...
Online reputation management is a huge component of many brands' online marketing strategies. After all, a majority of people will not make a purchase directly from a brand without seeing what others are saying about the brand online. Through review platforms like Yelp and Google, consumers can quic... Read more...
Anybody who is planning on building a small e-commerce platform from scratch has a lot of work ahead of them. Besides putting together product lines and designing a website, there's also a need for consistently valuable content and a steady flow of traffic. Establishing all of these elements can tak... Read more...
With dozens of unique metrics to analyze, online brands can easily feel overwhelmed when pouring over the data. An absolute deluge of information is available that can provide some insights into what each metric signifies and whether realistic goals are being met, but different businesses may find d... Read more...
There is a plethora of advice available online for businesses. From marketing to inventory management, you'll find it all. Unfortunately, all too much of this advice is geared for bigger businesses and/or those with an online-exclusive presence. How can small businesses – especially those focused ... Read more...
Increasingly, the terms “SEO” and “mobile SEO” are becoming one and the same. With a majority of search engine traffic originating from mobile devices, most brands understand that reaching mobile users is paramount to optimal success. Especially since search engines like Google have begun pe... Read more...
At the core of any successful website is content that audiences find useful or intriguing. Whether you provide products to the masses or your opinions to those who find them relevant, it is essential that your website contain plenty of proverbial meat that'll attract visitors. All too often, content... Read more...
Anybody who is wishing to improve their brand's performance in various search results or niches must understand the value of content. By providing insight, offering knowledge or otherwise filling a role others are not, brands can easily win over the hearts and minds of audiences. This helps ultimate... Read more...