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Comments Off on Tips for Producing Immaculate Google Ad Copy, 13/08/2018, by in Google, Marketing

Digital marketing remains one of the great equalizers among brands vying for attention in various niches and audiences. Even a relatively small budget can be quite effective when deployed efficiently, making it possible to generate great returns on investment. However, ensuring your ads are optim... Read more...

Comments Off on Four Powerful Methods for Maximizing Traffic Starting Today, 10/08/2018, by in Marketing

Traffic is the lifeblood of any website. Without a constant stream of visitors, most brands' reasons for existence cease. Because of this, marketing, search engine optimization, social media, email campaigns and more are all built around driving people from one location to another (namely, your bran... Read more...

Comments Off on How to Earn Great Links Without Begging for Mentions, 08/08/2018, by in SEO

Building a powerful SEO strategy is a common goal – and one that can deliver immense results when executed properly. All too often, people focus on content and keywords, hoping that these two elements will be enough to deliver phenomenal results. Unfortunately, SEO encompasses dozens of considerat... Read more...

Comments Off on Tips for Building Content Both People and Search Engines Will Love, 06/08/2018, by in Google, SEO

The arms race to create superior content has led to a plethora of unique formats, strategies and plans for brands. Any business, blog or brand has a vested interest in quality content, whether the content is the core component of their website or whether they're trying to sell products and services.... Read more...

Comments Off on The Challenges of Building a Successful YouTube Channel, 03/08/2018, by in Social Media

With more daily views than all but a few websites worldwide, YouTube is a very popular platform. It should surprise nobody that content creators from all walks of life have turned to the platform as one way to get the message out about their brands, ideas and products. Anybody can create a YouTub... Read more...

Comments Off on Free and Low-Cost Ways to Promote Your Brand, Blog or Website, 01/08/2018, by in Marketing

Getting the word out about your products, services or content is easier said than done. While some entities have a relatively easy time gaining exposure due to pre-existing audiences, most brands have to fight for every click, view or purchase. All too often, would-be entrepreneurs and bloggers g... Read more...

Comments Off on Simple Solutions for Generating PR and Media for Your Brand Online, 30/07/2018, by in Marketing, Online Business, Social Media

One of the most valuable commodities for any business is attention. To be seen and heard is to be noticed, and for most brands, this is the basic formula for generating success. Every type of brand – from retail outlets to non-profit charities – relies on generating buzz in order to increase awa... Read more...

Comments Off on Page Speed Matters (Here’s Why, and What You Can Do to Improve It), 27/07/2018, by in Online Business, Start Up Businesses, Web Design

It's easy to become focused on the look and feel of your brand's website. After all, how people feel about your brand's appearance when first seeing it can make or break your long-term reputation with them. Aesthetic concerns are definitely one of the most important themes to consider when building ... Read more...

Comments Off on Reasons Why You Shouldn’t Use Site Builders, 25/07/2018, by in Web Design

Today, it's now easier than ever to build websites from scratch. With many unique tools able to help even the most novice of web designers, there's often no need to pay for premium services and professional developers. One quick search and you'll find thousands of potential options for building a we... Read more...

Comments Off on Small and Powerful SEO Improvements for Small Businesses, 23/07/2018, by in SEO, Start Up Businesses

Locally-owned businesses and other small companies seeking an online presence have a huge fight awaiting them in the war for recognition. As the internet continues to become more contested at every level, small and new businesses face many obstacles in achieving prime visibility in search; this is m... Read more...