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How SEO, Social Media and Traffic Intertwine
Comments Off on How SEO, Social Media and Traffic Intertwine, 16/08/2019, by in Online Business, SEO, Social Media

For years, a raging debate has been ongoing. Many brands and marketers debate the pros and cons of platforms such as social media, and whether or not concepts such as SEO are better. Some even suggest that the two might be intertwined; that the holy grail of traffic can actually be impacted by a com... Read more...

Your Rankings Have Crashed – Here’s How to Find Out Why
Comments Off on Your Rankings Have Crashed – Here’s How to Find Out Why, 14/08/2019, by in Google, SEO

There is absolutely nothing about search engine optimization that is easy in an absolute sense. Most aspects of the process are difficult, and even that are not usually involve repetition and lots of time in order to be successful. Ultimately, it can take months or even years to achieve the kind of ... Read more...

Important Tips for Planning PPC Campaigns and Budgets
Comments Off on Important Tips for Planning PPC Campaigns and Budgets, 12/08/2019, by in Marketing, Online Business

Reaching large numbers of people in a short amount of time hasn't always been easy. Even with marketing strategies that were state of the art during their heydays, there was often a substantial cost component that made it unrealistic for many businesses and brands to utilize. However, technology has... Read more...

Why Q&A/FAQ Pages Are a Brilliant Idea for Businesses
Comments Off on Why Q&A/FAQ Pages Are a Brilliant Idea for Businesses, 09/08/2019, by in Online Business, Web Design

Research shows that one of the biggest reasons why customers ultimately abandon carts or never follow through with a purchase is a lack of information.  Even when not tied directly to the product(s) in question – for example, shipping policies – the effect of not knowing can be enough to keep t... Read more...

Types of Social Media Keywords You Need to Track
Comments Off on Types of Social Media Keywords You Need to Track, 07/08/2019, by in Social Media

Many people are familiar with the need for keywords when targeting various search engine results pages or audiences via paid ad campaigns. These keywords are indicators of the kinds of audiences and niches we wish to target, and can better inform search engines of the true context of our content. ... Read more...

Building a Core Content Strategy for Your SEO
Comments Off on Building a Core Content Strategy for Your SEO, 05/08/2019, by in SEO

At the center of any search engine optimization strategy is the need for content. Without a steady supply of content, people wouldn't have a need to visit most websites online. Even with respect to online businesses that provide products and services, each page is a form of content in itself (though... Read more...

How to Build an Effective SEO Presence for Small Businesses
Comments Off on How to Build an Effective SEO Presence for Small Businesses, 02/08/2019, by in Online Business, SEO

Any locally-based business or small business has a plethora of challenges to tackle when venturing into the digital realm. Among them, exposure and reach are the most common: after all, who is going to know to look for a specific unknown brand without being prompted? There is a variety of steps that... Read more...

The Basics of Quality Scores in PPC Campaigns
Comments Off on The Basics of Quality Scores in PPC Campaigns, 31/07/2019, by in Google, Marketing

One of the most difficult aspects of marketing is developing effective campaigns that truly produce the best results. While most beginners have an idea of how digital marketing works, perfecting each element of a given campaign takes trial and error, as well as time and money. From choosing the righ... Read more...

How to Provide Excellent Customer Service via Social Media
Comments Off on How to Provide Excellent Customer Service via Social Media, 29/07/2019, by in Social Media

Running a successful online brand – especially one that revolves around the supplying of products and services – hinges upon great customer service. Brands of all sizes have many options to consider when providing customers and clients with access to assistance; from toll free telephone numbers ... Read more...

Must-Do Tweaks for Better Mobile Conversion Rates
Comments Off on Must-Do Tweaks for Better Mobile Conversion Rates, 26/07/2019, by in Marketing, Online Business

Recently, we've spent some time discussing how important conversions are to brand success. In addition to that, we've also outlined how to improve conversion rates in general, whether the goal is to increase sales, boost subscriptions or simply earn more clicks for a desired action. Ultimately, most... Read more...

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