Since the dawn of the internet, basic factors such as keywords and links have formed the foundation of search engine optimization. Given that search engines primarily assess content based on text and find websites via the interconnected web of links that point to and from various websites, it’s no... Read more...
Years ago, the most common forms of marketing universally centered around text-based content. From blog posts to PPC ads, brands focused on pitching their products and services via text because it was simple and because many lacked mobile devices with fast internet speeds. The game has changed, howe... Read more...
One of the primary focuses of any brand seeking to boost its visibility is to increase its reach through search engine results. While there are many different search engines that can be targeted on a global scale, many people focus on Google given its huge share of the search market throughout most ... Read more...
Search engine optimization feels like a titan in and of itself. Massive and complex, many who undertake the act of learning about this strategy often feel like dogs attempting to drink out of fire hydrants: there is so much to learn, know and do that it can all feel so overwhelming. In the early ... Read more...
For upstart brands and businesses that don’t want to spend tons of money on marketing efforts, search engine optimization often seems to be the best choice. Capable of delivering organic traffic on a recurring basis, SEO can transform small entities into household names over time. Particularly use... Read more...
Since the dawn of the internet, people have been using search engines to not only find what they need, but to also promote their brands. Many years ago, gaming the system to rank your website highly in search results wasn’t difficult – but times change. These days, a complex series of machinatio... Read more...
Arguably the most important aspect of digital marketing is content creation. While some brands can focus directly on product promotion, many others must create alluring forms of content to attract audiences and generate attention. Standard written content is an excellent way to absorb ideas and t... Read more...
The internet is arguably just one major complicated web of interconnected entities that seemingly stretch forever. This terminology isn’t off-base, as many people historically referred to it as “the world wide web”. Despite this, the reality of the internet is that it is billions of devices an... Read more...
Generating publicity for your website or brand is one of the most fundamental aspects of a successful strategy. Without a creative and multi-faceted marketing plan, even the best websites in terms of content and offerings can languish in obscurity. With more websites, blogs, businesses and brands on... Read more...
For years, both search engines and social media have played immense roles in the worlds of marketing, information and traffic. As brands seek new and exciting ways to effectively reach their audiences, both platforms are seen as viable contenders that reach large numbers of people quickly. Yet fo... Read more...