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Baidu SEO: How to Optimise Your Website for the Chinese Market
Comments Off on Baidu SEO: How to Optimise Your Website for the Chinese Market, 12/04/2021, by in SEO

Baidu is the largest search engine in China and is used on more than a billion devices. Although it is often compared to Google, there are vast SEO differences between these two search engines. If you want to be found on Baidu, you have to understand how SEO in Baidu works. Because Baidu is the main... Read more...

What Effects Has COVID Had on SEO?
Comments Off on What Effects Has COVID Had on SEO?, 09/04/2021, by in SEO

Virtually no one has been immune to the economic, social and cultural effects that the past year has unfurled upon us. Thanks to coronavirus, many of our most essential day-to-day functions and services have been altered irrevocably. From how we work and learn to where we shop, countless examples ex... Read more...

The Most Common Types of Google Penalties
Comments Off on The Most Common Types of Google Penalties, 07/04/2021, by in Google, SEO

Reaching target audiences requires a lot of consideration, planning and execution. With so many ways in which to do so today, brands, blogs and businesses alike have to weigh their options. Whether they choose to embrace organic forms of marketing, paid advertising efforts or a combination thereof, ... Read more...

What Are the Benefits of YouTube Advertising?
Comments Off on What Are the Benefits of YouTube Advertising?, 05/04/2021, by in Marketing, Social Media

All manners of digital advertising now provide even the smallest brands with access to the largest audiences imaginable. Whether the goal is to embrace pay per click marketing in order to reach shoppers via search engines or video ads to make a strong impression with the visually-inclined, the flexi... Read more...

4 Effective Strategies to Rank a Brand New Website in 2021
Comments Off on 4 Effective Strategies to Rank a Brand New Website in 2021, 05/04/2021, by in SEO

A website that ranks at the top of search engine results pages (SERPs) can have massive benefits for your website or personal blog. Most web users will only click on the top three or four results and so holding one of these coveted positions for important keywords is hugely competitive. Despite comm... Read more...

Why Your Content’s Tone of Voice Matters
Comments Off on Why Your Content’s Tone of Voice Matters, 02/04/2021, by in Google, Online Business

The need for effective content is now more crucial than ever. With an unprecedented number of competitors, brands and businesses must produce pages and posts that resonate with audiences in the right way. While quality content can come in many different forms, the number one criteria is ensuring tha... Read more...

More Methods for Lowering Bounce Rates
Comments Off on More Methods for Lowering Bounce Rates, 31/03/2021, by in Online Business, Web Design

We have talked about the issue of bounce rates many times on this blog – and that is because the concept is just that important. Whether it be search engines penalizing your visibility due to a seemingly uninterested audience or paid marketing campaigns that fall flat due to a lack of context or d... Read more...

Tips for Creating Awesome List-Based Posts
Comments Off on Tips for Creating Awesome List-Based Posts, 29/03/2021, by in General, Online Business

Different brands and blogs require different types of content in order to please their audiences. Depending on the exact niche, particular content styles may be preferred or even required by select audiences; even in situations where this may not exist, a varied approach is usually recommended to en... Read more...

Which Search Methods Are the Most Popular Among Audiences?
Comments Off on Which Search Methods Are the Most Popular Among Audiences?, 26/03/2021, by in Google, SEO

Search engines were once the end-all, be-all solution for individuals who sought to find news, information, entertainment and social solutions. While various aspects of technology have led to concepts such as social media providing many of these benefits, virtually everybody still uses standard sear... Read more...

What You Can Do to Ensure Your Content Stays Evergreen
Comments Off on What You Can Do to Ensure Your Content Stays Evergreen, 24/03/2021, by in Online Business, Start Up Businesses

Creating content for the sake of gaining exposure in search results is a noble, long-standing act that blogs, brands and businesses alike all understand. In the broader world of content, there are arguably two types of content: time-sensitive content (such as news articles that may lose their appeal... Read more...

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