If your site’s traffic is highly dependent on search engine searches, one of the worst messages you can get is that you've received a manual strike from Google. Google penalties can be disastrous to businesses and many are never able to recover from them. You should know, however, that they are no... Read more...
WordPress is a very useful tool. It makes it very easy for those who do not know how to code to build their websites fast. This ease of building and launching WordPress is made possible by the large selection of themes and plugins that are available. Both pre-built and custom WordPress themes serve ... Read more...
SEO is one of the most cost-efficient marketing techniques you can use and it’s essential if you want to build brand recognition and authority. It can also get very complex, and while you can get some decent results doing your SEO, there comes a time when you have to get serious and either hire an... Read more...
Data analytics remains a very challenging part of modern marketing efforts. It can be very overwhelming, especially for those who are not experienced enough or do not have the right tools to do it right and benefit from it. Google Data Studio is a business intelligence tool that was created to help ... Read more...
Ad blockers have become very popular, especially as more people get annoyed with intrusive or obnoxious online ads and try to find ways to block them. For businesses that rely on ads to get traction, get recognition or sell products, ad blockers can have a significant impact on their PPC campaigns a... Read more...
Artificial intelligence and deep learning are areas that are seeing some pretty significant advances at the moment, particularly when it comes to natural language processing (NLP). Technology like GPT-3 (Generative Pre-trained Transformer 3), which is available to the public, can offer some impressi... Read more...
The holiday shopping season is practically here, and many brands have been preparing all year for this moment. Being able to unlock market trends, discover changes from last year in consumer habits and manage logistical supply chains are all very important elements to address before the shopping sea... Read more...
Being able to quickly reach select target audiences isn’t necessarily an intuitive skill these days. Knowing where to focus and where you can find people interested in your message is the first step, but it is only one part of a much larger marketing puzzle. As such, many people seek out the bigge... Read more...
Striving to create the very best content possible is a top priority for brands and businesses regardless of industry or focus. Being able to connect with, entertain, persuade or otherwise reach target audiences effectively can make the difference between success and failure. Fundamentally, this may ... Read more...
In the world of search engine optimization, many behave as if there is only one game in town. For English-speaking audiences in particular, these people can be forgiven to some degree: Google enjoys 80 percent or more of the search engine market throughout large segments of the world. However, th... Read more...