Having a slow website doesn't only mean that your visitors will have a bad experience and that you'll lose conversions; it will also affect your visibility on search engines. If you didn't already know, page performance is one of the major indicators Google uses to rank websites, and if your website... Read more...
Entering a crowded marketplace is something that may sound inadvisable, but it is sometimes necessary to pull off a certain type of business venture. While it may make more sense to try to enter underserved niches or markets, this isn’t always possible with the offerings you can provide, or compat... Read more...
Low conversion rates are an issue for most eCommerce businesses and it's estimated that the average eCommerce store only converts at about a 2.68% rate. The worst part in all of this is that conversions are often lost at the very last minute. Checkout abandonment is something you should be paying... Read more...
Social media marketing is one of the best ways to generate sales, gain new leads, and build an audience. And, if you’re in the B2B business, it only makes sense that you advertise on LinkedIn. LinkedIn advertising is a great tool if you want to build visibility in your niche and target the types o... Read more...
If your site’s traffic is highly dependent on search engine searches, one of the worst messages you can get is that you've received a manual strike from Google. Google penalties can be disastrous to businesses and many are never able to recover from them. You should know, however, that they are no... Read more...
WordPress is a very useful tool. It makes it very easy for those who do not know how to code to build their websites fast. This ease of building and launching WordPress is made possible by the large selection of themes and plugins that are available. Both pre-built and custom WordPress themes serve ... Read more...
SEO is one of the most cost-efficient marketing techniques you can use and it’s essential if you want to build brand recognition and authority. It can also get very complex, and while you can get some decent results doing your SEO, there comes a time when you have to get serious and either hire an... Read more...
Data analytics remains a very challenging part of modern marketing efforts. It can be very overwhelming, especially for those who are not experienced enough or do not have the right tools to do it right and benefit from it. Google Data Studio is a business intelligence tool that was created to help ... Read more...
Ad blockers have become very popular, especially as more people get annoyed with intrusive or obnoxious online ads and try to find ways to block them. For businesses that rely on ads to get traction, get recognition or sell products, ad blockers can have a significant impact on their PPC campaigns a... Read more...
Artificial intelligence and deep learning are areas that are seeing some pretty significant advances at the moment, particularly when it comes to natural language processing (NLP). Technology like GPT-3 (Generative Pre-trained Transformer 3), which is available to the public, can offer some impressi... Read more...