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Comments Off on Four Tips to Mastering LinkedIn – A Simple Cheat List, 02/02/2013, by in Marketing

As LinkedIn has grown from a mere experiment into a business social network consisting of close to 200 million members, countless businesses and websites have sought to utilize the network to the best of their abilities. Due to the nature of the platform, many individuals and businesses unfortunatel... Read more...

Comments Off on Five Reasons Why Thank You Emails are an Untapped Gold Mine, 01/02/2013, by in Marketing

Whenever someone does a specific task on our behalf – whether warranted or unwarranted – we tend to say, “Thanks”. This simple gesture goes a long way in many societies and can lead to better opportunities for friendship and business. Many websites have already been utilizing a system that s... Read more...

Comments Off on Are You Using Pinterest Buttons and Widgets on Your Website?, 31/01/2013, by in Marketing

Ever since Pinterest launched its business account feature, websites and businesses have been utilizing the function to promote their products and services in a creative and engaging way. Fortunately, it is very simple (and free) to acquire a Pinterest business account – and the rewards it can pro... Read more...

Comments Off on When You Should Outsource Your Marketing, 30/01/2013, by in Marketing

If you have been juggling all the aspects of marketing for your small business or website, then you probably understand just how much time and frustration goes into creating an effective campaign. Many are worried that if aspects of their marketing are given to another individual or company to handl... Read more...

Comments Off on How to Use LinkedIn to Connect with More Prospects, 29/01/2013, by in Marketing

LinkedIn has been a staple form of communication between businesspeople for years now – in many ways, it is the Facebook of business. With over 150 million members currently using the service, it is very tempting (and with good reason) for others to begin utilizing this seemingly limitless form of... Read more...

Comments Off on Five Reasons Why People Hate Your Web Content, 28/01/2013, by in General

It is disappointing when you spend a lot of time creating your latest piece of content for a website or blog, only to discover that nobody is interacting with it. Often, we may ask ourselves what in particular we did wrong – was it the topic, the format, the title or the content itself that led to... Read more...

Comments Off on Why Should You Use Personalized Content In Your Marketing, 27/01/2013, by in Marketing

Making personal connections with as many people as possible has always been a cornerstone of  conventional marketing. Despite the technological advancements that have occurred over the past couple of decades, the need for intimate and personal connections is still just as valid as it ever was. Thos... Read more...

Comments Off on Five Careless Mistakes That Could Completely Muck Up Your Marketing, 26/01/2013, by in Marketing

The world of marketing is one that is filled with trial and error; mistakes and successes. We are all bound to make a mistake every once in a while, with the result normally being a loss in revenue for said attempt or wasted time on the part of the individual leading up the project. There are some m... Read more...

Comments Off on Bing Adds More Facebook Content to its Search Results, 25/01/2013, by in General

With the recent announcement that Facebook has plans to revolutionize the search industry by unveiling its Graph Search, many individuals who are heavily invested in social media have been salivating at what this can mean for the future of their social media endeavours. Bing recently threw even more... Read more...

Comments Off on What to Write When You Don’t Know What to Write, 24/01/2013, by in General

The classic dilemma of writer's block can strike at any time – although it particularly seems to manifest itself whenever it is least appropriate. Whether you have been working on a major blog post and just cannot finish that last bit, or you are trying to start on a new e-book but just cannot get... Read more...