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Comments Off on A Marketer’s Guide to Google Plus, 12/03/2013, by in Google, Marketing

Social media is the latest element of the web to be revolutionized by marketing approaches, leaving many in the field wondering what they can do to get the most out of their marketing strategies. Google+ was a rather late addition in the world of social media, but has grown exponentially due to a la... Read more...

Comments Off on The Ultimate Guide to Creating a Positive Brand Image, 11/03/2013, by in Marketing

Building a brand via the internet can be a challenging task for those who have never had first-hand experience in doing so. Between knowing where to begin, what to acquire in terms of intellectual property and how to maintain your presence in a positive light, the process can be nerve wracking for m... Read more...

Comments Off on Twitter Marketing Mistakes To Avoid, 10/03/2013, by in Marketing

Marketing via social media has become all the rage as of late, offering virtually anyone the ability to micro-target and reach anyone else who is using the same platform – all while being incredibly affordable. Twitter has been shown to have the most effective marketing platform in terms of click ... Read more...

Comments Off on How to Control Blog Comment Spam, 09/03/2013, by in General

Running a blog is a stressful yet rewarding process that allows writers to share their opinions, engage in conversation and perhaps even earn a bit of income if they apply themselves to the task. What a writer does not need occurring is any more stress than the natural task of writing brings to the ... Read more...

Comments Off on Does Your Website Have an FAQ Page?, 08/03/2013, by in General

When we consider all of the different types of information to include on our websites, we may attempt to create numerous amounts of items, pages and modules in what we consider to be a simplistic, self-explanatory summary of the product, service or cause that the website is designed to represent. On... Read more...

Comments Off on Paying for Links – Is It Ever a Good Idea?, 07/03/2013, by in Marketing, SEO

With search engine optimization now playing a more important role than ever in the world of gaining exposure via search engines and online sources, many are left with tons of questions. One of the recurring questions often asked is whether or not it is a good idea to purchase link space. There is no... Read more...

Comments Off on Five Great Ways to Get Customer Feedback, 06/03/2013, by in General

Having a lifeline with your customers is vital in order to maintain a good relationship with them. Many times, we will hear from customers when something is blatantly wrong, but in many cases, marginally dissatisfied customers do not speak up; they instead vow never to give you return business and m... Read more...

Comments Off on A Beginner’s Guide to Public Relations, 05/03/2013, by in General

Public relations has always been important for small and large businesses alike – without a solid ground game through which you can cultivate a positive attitude about your company or brand, you risk letting your competitors define you. In an increasingly mobile and technology-filled world, having... Read more...

Comments Off on What is Ghost Banning and How Can You Avoid It as a Marketer?, 04/03/2013, by in Marketing

We all may be guilty of promoting our own projects and businesses on other websites, but most of us follow a golden rule of sorts: always be constructive, incorporate your plug into the subject material very naturally and do not be a nuisance. Generally speaking, this is enough to prevent anyone fro... Read more...

Comments Off on Automating Your Pinterest Marketing Strategy, 03/03/2013, by in Marketing

Reaching out through every social media medium possible is a necessity for success in the online world. If your business or website is currently reaching users via Twitter, Facebook, LinkedIn and others, then you know how much of an impact a properly-coordinated marketing campaign can have. Many peo... Read more...