When setting up an Instagram account for personal and business use, you might hope for a high level of engagement on each of your posts. The reality is that you might not get the results you want depending on when you post on the platform. It is, therefore, important to examine and understand the be... Read more...
There are many ways to market your business, especially in the digital era when everyone is online. One of these is blogging. While blogging does have lots of benefits, you might be wondering if it is worth putting money, time, and effort into yet another marketing channel when you have others alrea... Read more...
In SEO, the debate about whether word count matters or not has been raging for decades. Some say that it does since machines need lots of words to understand content while others say this is not true. With so much debate raging online it is time to examine if word count still matters. What Google S... Read more...
It seems as if every social media platform is turning to short-form video as the new way of attracting people to their platform. YouTube has Shorts, TikTok is one large short-form video platform, and Instagram has Reels. Since their introduction, Instagram Reels have become popular with individuals ... Read more...
Starting a business can make you feel like you require lots of money to not only get things going but to keep the business afloat. In addition to startup costs, though, entrepreneurs have to also think about the overhead costs of the new business. Overhead costs are different from startup costs beca... Read more...
If you own a blog and provide great content and value, people will be naturally curious about the person behind the blog. To answer any questions your readers might have about you, you can address them through an author bio. Although it might seem like you are adding a paragraph about yourself, this... Read more...
Discounts have been around for more than a century, with Coca-Cola the first reported company to offer coupons that could be redeemed for a free glass of their signature beverage. Discounts have continued to be used in various ways and for various reasons in retail spaces, and they have made their w... Read more...
Entrepreneurs have to add value to an idea before it becomes a business. Having an idea is not enough, and a hobby is often just that; an idea that you enjoy executing in your free time but that you have not put the work into to turn into a business. Turning a hobby into a viable business can be a g... Read more...
TikTok is a video social media platform that burst into the mainstream in 2018 and has been going strong ever since. Although the platform’s domain skews younger, things are changing. More millennials are getting involved with the platform and businesses are starting to notice. If you are putt... Read more...
Pop-ups are one of the most effective marketing mediums on a website because they have an estimated conversion rate of over 10%. Because of this, they have been used on different types of websites since they became popular in the mid-2000s. However, their inclusion on a website is not always benefic... Read more...