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How Businesses Can Insulate Against Soaring Energy Costs
Comments Off on How Businesses Can Insulate Against Soaring Energy Costs, 18/04/2022, by in Online Business, Start Up Businesses

Energy costs keep on rising and businesses are feeling the pinch. However, there is much that can be done to reduce energy waste and gain greater efficiencies. Here are a few tips. Repair Leaks Leaks are a key cause of energy waste. They contribute to up to a third of a compressor’s output and m... Read more...

3 Actionable SEO Tips for Shopify Websites
Comments Off on 3 Actionable SEO Tips for Shopify Websites, 14/04/2022, by in Online Business, SEO

Shopify as a platform does a lot of the SEO work for you, but that doesn’t mean that you can’t do things on your end to improve on some of the work they’ve done. You can still tweak your titles and meta-descriptions to make your site more visible and target high search/buying intent keywords. ... Read more...

How to Avoid the Pitfalls of Poor Quality Images on Your Website
Comments Off on How to Avoid the Pitfalls of Poor Quality Images on Your Website, 11/04/2022, by in Online Business, Web Design

A website is one of the biggest ways that your customers interact with you. In the bid for an attractive website that draws customers in, many firms make mistakes that have the opposite effect. Here are some of the key errors that are made. Optimizing Images While you don’t have to avoid cutouts... Read more...

How to Optimize Internal Links
Comments Off on How to Optimize Internal Links, 07/04/2022, by in Online Business, SEO, Web Design

Internal links are crucial for two important reasons: they are an important ranking factor, and they are essential for a great user experience. Internal links help direct search engine bots to important content, helping them make connections between different pieces of content, thus helping more pag... Read more...

A Guide to Page Experience Ranking Signals
Comments Off on A Guide to Page Experience Ranking Signals, 04/04/2022, by in Google, SEO

Google announced in 2021 that it would include page experience signals as part of its search engine ranking criteria. Google seems to be focused on the experience that users get on web pages, resulting in this change to their ranking algorithm. If you have not heard of the page experience ranking si... Read more...

When Is It Time to Scale Up Your Content Creation?
Comments Off on When Is It Time to Scale Up Your Content Creation?, 31/03/2022, by in Marketing, Online Business

Having a sound content creation plan is crucial to a good marketing campaign, no matter what stage of development your business is in. Initially, you should be aiming to keep things controlled and use your resources sparingly because you will likely have more attractive options for investing in your... Read more...

The 5 Most Important eCommerce Metrics for Business Success
Comments Off on The 5 Most Important eCommerce Metrics for Business Success, 28/03/2022, by in Marketing, Online Business, Start Up Businesses

The most successful businesses use data as a basis for everything they do, from the decisions they make to the types of marketing campaigns they run. Ecommerce metrics are crucial for all ecommerce businesses as they are the basis on which their owners make decisions. These metrics paint a picture o... Read more...

6 Reasons Why You Might Need to Change Your Website’s Domain Name
Comments Off on 6 Reasons Why You Might Need to Change Your Website’s Domain Name, 24/03/2022, by in Online Business

A domain name is crucial for anyone with an online presence. A domain name tells us which business or entity we are likely to encounter when we go on a website while also telling us something about the entity itself. Anyone who owns an online business or wants to be found online has to have a great ... Read more...

3 Facebook Ad Mistakes and How to Avoid Them
Comments Off on 3 Facebook Ad Mistakes and How to Avoid Them, 21/03/2022, by in Marketing, Social Media

Facebook Ads has been around for more than 10 years and in that time it has undergone numerous changes. With all these changes it can be difficult to keep up and many marketers end up making simple mistakes that make it seem that they just wasted money with no return. In this article, we will look a... Read more...

The Importance of Personalization in B2B Marketing
Comments Off on The Importance of Personalization in B2B Marketing, 17/03/2022, by in Marketing, Online Business

Personalization is not new to marketing. Marketers have been using customers’ full names or usernames in different types of communication as long as data-driven marketing has existed. However, the same has not taken off quite as much in business-to-business marketing. While businesses engage other... Read more...

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