In pursuit of larger markets and more profit, the model of e-commerce has consistently undergone revolutions over the past few years. Some of the driving forces behind these changes include competitors' content marketing efforts pinging to Google and other search engines, a variety of social media p... Read more...
The act of content creation can be a stressful experience for many, even those who are seasoned veterans in the game. As the dynamic of the internet continues to evolve at an ever-rapid pace, so do the techniques needed to thrive and the amount of competition that is faced. In many cases, timing and... Read more...
If you have just begun the baby steps of diving into the world of digital marketing, congratulations: the road is littered with failed attempts, but you may just find success if you stick with it long enough. Digital marketing isn't any one task – it's a series of projects and elements that all co... Read more...
Whether you have just begun the process of developing a social media presence or already have a well-established series of platforms for your business, the act of managing multiple accounts can be a bit frustrating. Between the necessary updates that must be pushed to each entity and the need for co... Read more...
In the age of social media, content marketing and SEO, it can be difficult to keep track of all the new metrics that have been developed over the years. With conversions, likes, CTR and bounce rates to take into account, you may be wondering which vital metrics you have missed. It turns out that not... Read more...
There are several different ways to capture the attention of potential readers, social media users and customers when it comes to your blog or website's posts. In the past, it was fairly simple to compete for attention due to a lack of information in many categories, but the age of SEO has created a... Read more...
One way that millions of bloggers have been getting their posts in front of relevant audiences is through Google Authorship. Through the linking of your Google Plus profile to a blog, your content can be attributed directly to your name and will be more likely to be featured prominently in search re... Read more...
What started off as a niche social network, Pinterest may have the biggest success story of any social network in terms of exponential growth. Within just a year, the network had developed from a little-known entity into a gigantic network that accommodated tens of millions of users. Its catchy meth... Read more...
If you have just set up a new Facebook page, congratulations: you now have joined the millions of other users across the world who utilize Facebook as a way to increase brand recognition, connect users of similar backgrounds and channel a unified message. While setting up a Facebook page takes just ... Read more...
In the past few years, a long standing debate has occurred over both the benefits and drawbacks of email marketing and social media. With ardent advocates for both and a fair number of criticisms and concerns about each tactic, many have wondered whether email or social media marketing offers a clea... Read more...