With all the talk about content creation, PPC campaigns, inbound marketing, link building and other forms of internet entrepreneurial action, many people have become confused at what constitutes search engine optimization, search engine marketing and other forms of internet engagement. When it comes... Read more...
With the world of social media growing at exponential rates, it would be foolish to ignore the power that it can unlock for your brand or business. The reality is that thousands of internet marketers – who previously focused on creating content exclusively for blogs and blasting subscribers via em... Read more...
Whether you operate a blog or work exclusively through social media, internet marketing and content creation for your brand can be an exhausting process. You may find yourself in a position where several new updates and pieces of content are needed weekly – or even daily, depending – which produ... Read more...
You never want to deal with the loss of a client or customer, but it will undoubtedly happen. Between differing visions, changes in budgets and lack of time for new projects, you will sooner or later have to deal with the loss of clients or customers that were once loyal and valuable parts of your b... Read more...
Google dominance in the world of search is nothing new, as it continues to reach out all across the world and render irrelevant search engine after search engine. One of the main driving forces behind Google's success is its ability to create free add-on services – like Gmail, Google Maps and othe... Read more...
Building systems for capturing leads is a huge part of a marketer's day-to-day job – whether they work in the brick and mortar world or engage in internet marketing. The marketing world revolves around constant tweaking, testing and mistake-making in order to figure out what doesn't work, what wor... Read more...
Currently one of the fastest growing social media networks in the world, LinkedIn continues to demand more attention from job-seekers and internet marketers alike. With so much going on in the world of social media these days, you want to be sure to have a game plan for reaching out to consumers and... Read more...
When stretching pennies to make marketing ends meet, it's a given that you want every ounce of efficiency possible. When running PPC campaigns in particular, you do not want to pay for clicks that generate nothing in return or are misunderstood by the people who clicked on them. In many cases, searc... Read more...
It seems like content success strikes when we least expect it – you may have been trying to generate a viral post for ages, only to have one of your less likely candidates suddenly surge into the stratosphere. Achieving a victory in this regard takes a combination of perfect timing, ideal content ... Read more...
In the pursuit of creating more desirable content, webmasters and content creators now are faced with the task of making their offerings more social in nature. With social media now driving a good portion of internet traffic and discussion, it comes as no surprise that countless brands are encouragi... Read more...