We often get focused on the amount of likes, shares and social media comments that we receive for our content. This is an important element to keep an eye on, as you will be able to gauge how much reach and interaction you’re receiving on average. Unfortunately, social media has a tendency to infl... Read more...
As Facebook continues to dominate the world of social media, we hear a lot about how marketing through this platform is the way to go. While we always recommend using a variety of marketing tactics to get the word out about your brand, there is never any harm in focusing a bit disproportionately on ... Read more...
As we continue to see an increase in the amount of web and search traffic that originates from mobile, it is increasingly common to see search engines tweak their algorithms in response. With more than one-quarter of all web traffic now originating from mobile, it is clear that the future of the int... Read more...
Nobody wants to leave money laying on the table – when you fail to optimize various traffic sources, this is essentially what you are doing. With so many ways to direct people to your website, it can be difficult to decide where you need to focus and what strategies are best for each approach. Thi... Read more...
Many content creators may be ignorant enough to forget about it, but a great headline makes the difference between stellar content and stale content. Readers are bombarded with information on a daily basis: one coping mechanism is to subconsciously tune out as much of it as possible in order to only... Read more...
Everyone on social media will tell you that a post is as only as good as its visibility. This aspect of social media is innately understood by marketers and social media gurus, who rely upon tried and true methods of getting their message delivered to the masses. Whether you already have a developed... Read more...
In order to be featured in search engine results, you must engage in a variety of search engine optimization actions. This usually pertains to the overall structure of your website, but can also be related to each individual page or piece of content, as well as your social media outreach. With dozen... Read more...
With so many devices now available to us in our day-to-day lives, it comes as no surprise that millions of people use both desktop and mobile devices on a daily basis. Since the beginning of time (as it relates to computers and the internet), desktop devices have dominated usage statistics across al... Read more...
If you provide SEO services on a consistent basis, then you probably understand just how important the “sell” is in the process. If you cannot adequately convince the client of the benefits they'll receive from using your services and speak the language they understand, then you're not going to ... Read more...
With the first half of 2014 now over, a new set of metrics and data involving the world of paid search is finally available. Marketers and industry analysts alike love to pour over these indicators, mainly as a way to determine whether the industry as a whole is growing or shrinking, as well as to d... Read more...