Traditional Blog Rules That Might Not Be Needed
We all know that blogging can be a time-consuming and difficult task when done properly. From all the rules and unspoken regulations about how content should be structured, to the more nuanced ways in which we should interact with our readers and subscribers, it can be a lot to absorb. Depending on who you ask, there are certain methods and tips that each person will say are crucial to success. While each niche will have its own concrete set of rules that should be followed for optimal performance, there is a lot of leeway in what can and cannot be done. Some myths and rules have been perpetuated that have become fact, when in reality, they are not needed. We’ll shatter them in the following article so that you can spend more time doing what you truly need to do for your blog.
Post All the Time for Additional Traffic
It has become commonplace to believe that there is a need to consistently post new threads and topics in order to remain relevant and to drive traffic to your website from other sources. While a steady stream of content is ideal for optimal traffic, there is no particular reason why you need to pump out multiple pieces of content per day. Pinging for SEO will work whether you post five times per day or five times per week. In fact, you may be jeopardizing each piece of content’s success by promoting too often; if you don’t provide enough time between updates for users to find your newest offerings, then it may result in fewer reads and shares for each in the long run.
Many people have stated that the use of professional bloggers for your content can produce better results than if you did it yourself. While you may be able to drive additional traffic by using the services of those who know best, you’ll also pay much more in the long-run for their services. If your blog is a monetized endeavor, do you want to fork over all of your hard-earned income to pay for its perpetuation? Even if it means fewer updates, we recommend that you stick with yourself on as many blogs as possible that are new or emerging in order to maximize your earning potential.
Word Count Matters
In reality, word count no longer matters when weighing it against the quality of the post. Determining search engine performance today revolves around how well your content is crafted, and not how many words are in it. In the days of old, search engines had no way to detect the quality of your content; word count was a common way to do so, as the notion of “short = bad, long = good” was applied consistently. Especially in the past couple of years, the need for high-quality content matters above all else. If you cannot produce good content, then it doesn’t matter how short or long it is.
If you leave these three misconceptions at the door from here on out – the need for lengthy posts, the need for professionals to write your content for you and the need to post all the time – then you’ll be able to save large amounts of time over months and years. This time can be focused more on other elements of your blogging experience that truly matter. Pinging for SEO shouldn’t be overly stressful, and with these three myths thrown in the trash, you can now blog with a little bit less stress on your shoulders.