Twitter is arguably the second most popular social media platform through which countless millions of people express themselves daily. It can be a bit confusing for some who deal with content marketing and creation to keep up with all the little nuances of each social media network, but Twitter is o... Read more...
With the world of SEO constantly changing for better or for worse, it seems that few elements comprising it ever stay the same. The same can be said about link building, but it has remarkably remained a stable practice through thick and thin – only small elements have changed along the way. Buildi... Read more...
When we review our website for information on how it is performing, we often think about the concept from merely our own site's perspective. In other words, we think about how our site is doing, how it's ranking in some categories and how it is not ranking at all in others, but we do not necessarily... Read more...
The world of social media has revolutionized the concept of marketing. Even when it comes to digital marketing, social media has completely upended the dynamics at play. What was not possible just a few years ago is now common practice for many marketers who use social media as a way to ensure their... Read more...
With so many metrics to consider in today's world of content creation, e-commerce and marketing, it can be easy to forget about various data-points or ignore them altogether. Unfortunately, the world of internet marketing and creation doesn't reward those who engage in these forms of behaviour. Espe... Read more...
The biggest element to success with respect to e-commerce is always having a way in which your customers can find what they wish to buy. Without a way for this to occur, your shoppers will inevitably take their business elsewhere. When a shopper can perform a quick search of your site through Google... Read more...
When you work so hard to improve your reputation online, it can be a serious blow to the gut to see negative reviews begin to pop up. For whatever reason, this is a natural part of doing business online. From genuinely disgruntled customers who didn't receive a product in the promised fashion or tim... Read more...
There can be plenty of hiccups that occur with respect to content creation over the course of the year. From slumps in traffic to knowing what exactly should be written, a lot can occur that will inevitably take the wind out of our sails. There are several ways to anticipate these events and be prep... Read more...
There are a number of ways in which we go about generating conversions. We may use paid search to drive people to our websites, SEO to boost our organic search potential, or engage in social media campaigns to create both paid and organic responses, but the overall goals are similar. You may be havi... Read more...
While content creation and search engine optimization remain major elements of any brand strategy, social media is slowly but surely becoming just as important in its own right. In addition to this, social media offers a unique ability to incorporate all of your strategies into it in order to enhanc... Read more...