For many brands that find organic approaches to be increasing difficult, the future is still bright. How can this be? Pay per click campaigns and other forms of targeted advertising are low-cost and highly-targeted solutions designed to provide the same level of benefit as traditional SEO campaigns.... Read more...
About Pingler
Comments Off on Deciding How to Handle SEO – Internally or Through a Firm?,
06/07/2015,
by Pingler in SEO
As the nature of search engine optimization continues to evolve and become more complex, many different brands and companies must consider how best to tackle their overall strategy. SEO is but one part of a multi-faceted outreach to impress audiences and convert them into shoppers, readers and subsc... Read more...
Comments Off on The Reasons That Unoptimized Sites Rank Better Than Yours,
05/07/2015,
by Pingler in SEO
Anyone who has been in the business of website management or brand promotion for any measurable amount of time has inevitably come across the concepts of search engine optimization and search rankings. We see examples of one or both of these in both organic and paid search, and despite the fact that... Read more...
Comments Off on What NOT to Do When Using Paid Search Solutions,
04/07/2015,
by Pingler in Marketing
Between email marketing, content marketing, SEO and other forms of daily maintenance, it can be hard to determine what to do and how to do it effectively. Even those with strict routines quickly learn that a variety of variables will inevitably interrupt a smooth process, complicating matters more t... Read more...
Comments Off on How to Pick Alternate Domain Names When Yours Is Not Available,
03/07/2015,
by Pingler in Online Business,
Start Up Businesses,
Web Design
With so many websites now on the World Wide Web, it is common to find out that your most desired domain name is no longer available. As we covered last week, there are plenty of ways to find a way around this phenomenon, but you may be dead-set on the particular keywords or name. Perhaps it directly... Read more...
We hear the term “digital marketing“ thrown around a lot, but many fail to understand just what it truly means. Like many other terms (“search engine optimization”, “content creation” and so forth), the term really encompasses multiple aspects of brand management, product promotion and w... Read more...
Comments Off on Want to Generate Leads? Insert These Strategies Into Your Campaign Today,
01/07/2015,
by Pingler in Marketing
Every brand has a unique way in which it approaches the concept of paid advertising and PPC campaigns. Some brands may opt for a more personalized approach, targeting select niches on social media only. Others may broaden their horizons in search, targeting dozens – if not hundreds – of keywords... Read more...
Comments Off on Don’t Make These Mistakes in Your Future PPC Campaigns,
30/06/2015,
by Pingler in Marketing
Content marketers who have been in the game for a while know that sooner or later, tactics involving free social media, search optimization and email marketing arrive at a brick wall. For many brands, there is a lot to be gained through these strategies, but almost always, there is a maximum benefit... Read more...
Comments Off on The Top Reasons Why Evergreen Content Is Beneficial to You,
29/06/2015,
by Pingler in General,
Online Business,
Web Design
Long gone are the days in which webmasters and businesses could produce thin content, hoping that it would be enough to please readers and search engines alike. With more demanding requirements from both of these groups, content now must contain a minimum level of value and detail in order to be per... Read more...
Comments Off on Maximize the Technical and Abstract Effect of Your Titles,
28/06/2015,
by Pingler in General
All too many pieces of content – well-written, researched and captivating – can fall through the cracks in the world of search engine optimization, social media and the broader public. There can be several reasons for this. Perhaps the website is not properly optimized in regards to SEO. Maybe t... Read more...