We hear the term “digital marketing“ thrown around a lot, but many fail to understand just what it truly means. Like many other terms (“search engine optimization”, “content creation” and so forth), the term really encompasses multiple aspects of brand management, product promotion and w... Read more...
About Pingler
Comments Off on Want to Generate Leads? Insert These Strategies Into Your Campaign Today,
01/07/2015,
by Pingler in Marketing
Every brand has a unique way in which it approaches the concept of paid advertising and PPC campaigns. Some brands may opt for a more personalized approach, targeting select niches on social media only. Others may broaden their horizons in search, targeting dozens – if not hundreds – of keywords... Read more...
Comments Off on Don’t Make These Mistakes in Your Future PPC Campaigns,
30/06/2015,
by Pingler in Marketing
Content marketers who have been in the game for a while know that sooner or later, tactics involving free social media, search optimization and email marketing arrive at a brick wall. For many brands, there is a lot to be gained through these strategies, but almost always, there is a maximum benefit... Read more...
Comments Off on The Top Reasons Why Evergreen Content Is Beneficial to You,
29/06/2015,
by Pingler in General,
Online Business,
Web Design
Long gone are the days in which webmasters and businesses could produce thin content, hoping that it would be enough to please readers and search engines alike. With more demanding requirements from both of these groups, content now must contain a minimum level of value and detail in order to be per... Read more...
Comments Off on Maximize the Technical and Abstract Effect of Your Titles,
28/06/2015,
by Pingler in General
All too many pieces of content – well-written, researched and captivating – can fall through the cracks in the world of search engine optimization, social media and the broader public. There can be several reasons for this. Perhaps the website is not properly optimized in regards to SEO. Maybe t... Read more...
Comments Off on Why You Should Choose WordPress as Your Content Management Solution,
27/06/2015,
by Pingler in Web Design
Over the years, many website platforms have come and gone, but a few remain as viable, timeless solutions that countless webmasters utilize. Traditional HTML websites built from the ground-up remain a mainstay and at the heart of custom websites that are built for a particular purpose; combined with... Read more...
Comments Off on Big First-Time Mistakes Small Businesses Make on Social Media,
26/06/2015,
by Pingler in Online Business,
Social Media,
Start Up Businesses
The world of social media is a new dynamic for many small businesses that have had physical presences for a long time. Even with some small web-based businesses, social media may be a new phenomenon. Many small brands cynically wonder how they could get any use out of social media when their audienc... Read more...
Comments Off on The Basics for Crafting a Quality SEO Article,
25/06/2015,
by Pingler in Online Business,
SEO
It wasn't that long ago that content quality was a mere consideration for brands and businesses that wanted to gain exposure in search and beyond. As search engines' algorithms were not that advanced, it was easy to trick Google, Bing, Yahoo and others into displaying inferior results at the top whe... Read more...
Comments Off on How Inbound Marketing Will Change in the Next Five Years,
24/06/2015,
by Pingler in Marketing
Since the beginning of marketing time, outbound marketing has been a cornerstone of most brands and businesses' portfolios, using it to reach audiences and inform them of the benefit of their products and services. As times change, however, outbound marketing strategies become less and less effectiv... Read more...
Comments Off on Make a Name for Yourself (Using Your Name) on Google,
23/06/2015,
by Pingler in Google,
SEO
Brands and businesses understand fully the need to capitalize on exposure and search visibility on sites such as Bing and Google, but what happens if your brand is you? Many sole proprietorships, freelancers and individual bloggers must make names for themselves on the World Wide Web or risk being i... Read more...