While SEO continues to face competition in the ever-widening world of web-based strategies, it remains a crucial and solid way in which to increase traffic and visibility for online presence. The nature of SEO has continued to change with time, becoming ever more complex with each passing year, but ... Read more...
As the nature of search engines continues to evolve and shift, it is important that webmasters, bloggers and brands alike all consider the implications that various forms of content have on search rankings. We all know that Google and others are constantly updating their algorithms and tweaking how ... Read more...
In order to truly stand out from the rest of the pack, content creation quality and process both have to be finely tuned. On any given day in the world of an average 21st century person, he or she is bombarded with so much information that the result is the vast majority must be blocked out in order... Read more...
Not only has social media become practically required of brands in the modern era, but the need to find social media platforms that cater specifically to select audiences and niches is paramount as well. Each social media network has inherent advantages and disadvantages. Some provide a “quantity ... Read more...
There is a well-documented need for social media engagement in today's world of online interaction, but many brands find it difficult to drum up excitement for their products, services or messages. Social media can be an unforgiving place when it comes to brands with boring messages and untested tac... Read more...
Old content never dies. Instead it just stays online, gathering metaphorical dust. You probably haven’t given much thought to your outdated and old content: once it’s posted, you don’t really need to. But with a new Panda update on the horizon, content is being put in the spotlight once again,... Read more...
Most savvy small business owners are familiar with the concept of content marketing. It is a phrase that is bandied around by SEO professionals with panache, usually when they are trying to sell a content management system. In theory content marketing is really simple: you write a few blogs, they ge... Read more...
Brand fatigue is a serious problem. Like most people you are probably inundated with hundreds of emails from brands you have shopped with, companies you have dealt with, and speculative offers of products you might be interested in. So what do you do with all these emails? Yes, you guessed it: they ... Read more...
It’s hard work running a small business. The chances are good that you will make hundreds of mistakes on your first year alone. Some of them you’ll recover from; others you might not. Unfortunately, marketing mistakes are not always easy to recover from, but if it happens to you – and it proba... Read more...
Social media has become increasingly mainstream over the last ten years and these days pretty much everyone from 8 to 80 uses at least one social media network on a daily basis. But whilst you probably frequent sites such as Facebook in your personal life without giving it much thought, it is vital ... Read more...