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A Quick Crash Course on Creating Content for Influencers
Comments Off on A Quick Crash Course on Creating Content for Influencers, 15/09/2015, by in Online Business, Start Up Businesses

In order to truly stand out from the rest of the pack, content creation quality and process both have to be finely tuned. On any given day in the world of an average 21st century person, he or she is bombarded with so much information that the result is the vast majority must be blocked out in order... Read more...

Why Snapchat Can Be a Godsend for Brands
Comments Off on Why Snapchat Can Be a Godsend for Brands, 14/09/2015, by in Marketing

Not only has social media become practically required of brands in the modern era, but the need to find social media platforms that cater specifically to select audiences and niches is paramount as well. Each social media network has inherent advantages and disadvantages. Some provide a “quantity ... Read more...

A Simple Check-list for Boosting Brand Engagement on Facebook
Comments Off on A Simple Check-list for Boosting Brand Engagement on Facebook, 13/09/2015, by in Social Media

There is a well-documented need for social media engagement in today's world of online interaction, but many brands find it difficult to drum up excitement for their products, services or messages. Social media can be an unforgiving place when it comes to brands with boring messages and untested tac... Read more...

Old Content: How to Deal with It
Comments Off on Old Content: How to Deal with It, 12/09/2015, by in Google, Online Business

Old content never dies. Instead it just stays online, gathering metaphorical dust. You probably haven’t given much thought to your outdated and old content: once it’s posted, you don’t really need to. But with a new Panda update on the horizon, content is being put in the spotlight once again,... Read more...

How to Get More Bang for Your Buck with Content Marketing
Comments Off on How to Get More Bang for Your Buck with Content Marketing, 11/09/2015, by in Marketing

Most savvy small business owners are familiar with the concept of content marketing. It is a phrase that is bandied around by SEO professionals with panache, usually when they are trying to sell a content management system. In theory content marketing is really simple: you write a few blogs, they ge... Read more...

What Is Brand Fatigue and How Can You Fix It?
Comments Off on What Is Brand Fatigue and How Can You Fix It?, 10/09/2015, by in Marketing, Online Business

Brand fatigue is a serious problem. Like most people you are probably inundated with hundreds of emails from brands you have shopped with, companies you have dealt with, and speculative offers of products you might be interested in. So what do you do with all these emails? Yes, you guessed it: they ... Read more...

4 Marketing Mistakes Your Business Can Learn From
Comments Off on 4 Marketing Mistakes Your Business Can Learn From, 09/09/2015, by in Marketing, Start Up Businesses

It’s hard work running a small business. The chances are good that you will make hundreds of mistakes on your first year alone. Some of them you’ll recover from; others you might not. Unfortunately, marketing mistakes are not always easy to recover from, but if it happens to you – and it proba... Read more...

How to Leverage the Power of Social Media Marketing
Comments Off on How to Leverage the Power of Social Media Marketing, 08/09/2015, by in Marketing, Social Media

Social media has become increasingly mainstream over the last ten years and these days pretty much everyone from 8 to 80 uses at least one social media network on a daily basis. But whilst you probably frequent sites such as Facebook in your personal life without giving it much thought, it is vital ... Read more...

How to Own Local Search Results with Minimal Effort
Comments Off on How to Own Local Search Results with Minimal Effort, 07/09/2015, by in SEO

The need for brands – particularly smaller businesses – to reach into new markets has been amplified by the growing competition across all sectors on the web. The need for success via search engines has led to brands targeting smaller and smaller niches, in the pursuit of dominance in at least s... Read more...

How Marketers Should Evaluate WordPress Theme Options
Comments Off on How Marketers Should Evaluate WordPress Theme Options, 06/09/2015, by in Marketing, Web Design

With a million different elements and criteria to consider when creating and promoting content, it can be all too easy to overlook various elements of importance in a content marketing strategy. Those who understand the importance of even the tiniest elements may find themselves fixated on aesthetic... Read more...

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