Everybody who has published a podcast probably already knows how difficult it is to get new subscribers. Because a podcast is very different in its nature compared to a blog or a regular website, the approach you will need to take will have to be slightly different in order to get results. In this a... Read more...
About Pingler
AI, or artificial intelligence, and other types of machine learning sound like something from a 1960’s science fiction movie. However, not only has artificial intelligence arrived, it has been used by many search engines for quite some time. Most Internet marketers are familiar with Google’s Ran... Read more...
The PPC landscape is ever changing and can be confusing for even the most seasoned marketer. While the fundamentals of creating a powerful and efficient ad haven't changed much since the days of 35 character descriptions and 25 character headlines, search is more versatile, personalized and fluid th... Read more...
Comments Off on From Chrome to Firefox – A Look at the Most Used Web Browsers,
14/03/2017,
by Pingler in General
Web browsers can completely change your search experience. And even though people tend to stick with their favourite web browser and rarely consider change, the web browsing landscape is ever changing and new players often pop up, only to quickly disappear afterwards. However, there are a few web br... Read more...
Comments Off on 5 Types of Businesses That Can Reap the Most from Local SEO,
13/03/2017,
by Pingler in SEO
There was a time when people gave little thought to local SEO, and many saw it as nothing more than a novelty. But things have changed immensely over the last few years, and as new players are competing for the ever shrinking piece of prime real estate sitting atop Google's search results, local SEO... Read more...
If you are the owner of a small or medium business, or you oversee the marketing for a business, you are probably very familiar with SEO for your local search rankings. You may also be somewhat familiar with Moz Local as well. However, if you are not, here is a quick overview. Moz Local is a loca... Read more...
Before anyone can discuss how search will advance in the future, it is important to get a glimpse into how much it has changed in a relatively short period of time. Most searches now occur on mobile devices. With the addition of features like auto tagging in Google Cloud, being able to search for im... Read more...
Comments Off on Bing and Google Cracking Down on Illegal Downloads,
10/03/2017,
by Pingler in Google,
News
There is a new plan by two of the major online search engines that will make it a lot more difficult for users to access music, live sporting events and other illegal content because piracy sites are quickly being demoted in the search results. Both Bing and Google have decided to sign a code of ... Read more...
Becoming more productive is something that many of us strive towards in our daily lives. Whether you’re hoping to become more productive as a student, an entrepreneur, a parent, or simply want to boost your productivity overall, there are many habits which you can start today that can help you to ... Read more...
Comments Off on Google AdWords Tips for Those on Small Budgets,
08/03/2017,
by Pingler in Google,
Marketing
Are you interested in transitioning to online marketing, but you have a small budget? Google has an advertising platform for companies that want to market online, and it is called AdWords. This platform allows businesses and marketers to create an ad and place it in front of potential customers and ... Read more...