When you take the time to audit your website before you relaunch it, you will have the chance to test any updates you have made to ensure they are working correctly. The audit will also make sure that the website is ready to make a reappearance in the SERPs (Search Engine Results Page). Although the... Read more...
Not too long ago, Google officials made a daring announcement stating that mobile search would one day override PC searches on their search engine, and the day is finally here. Mobile searches have officially surpassed all other forms of search in many countries including the US and Japan. But what ... Read more...
Everybody who has published a podcast probably already knows how difficult it is to get new subscribers. Because a podcast is very different in its nature compared to a blog or a regular website, the approach you will need to take will have to be slightly different in order to get results. In this a... Read more...
AI, or artificial intelligence, and other types of machine learning sound like something from a 1960’s science fiction movie. However, not only has artificial intelligence arrived, it has been used by many search engines for quite some time. Most Internet marketers are familiar with Google’s Ran... Read more...
The PPC landscape is ever changing and can be confusing for even the most seasoned marketer. While the fundamentals of creating a powerful and efficient ad haven't changed much since the days of 35 character descriptions and 25 character headlines, search is more versatile, personalized and fluid th... Read more...
Web browsers can completely change your search experience. And even though people tend to stick with their favourite web browser and rarely consider change, the web browsing landscape is ever changing and new players often pop up, only to quickly disappear afterwards. However, there are a few web br... Read more...
There was a time when people gave little thought to local SEO, and many saw it as nothing more than a novelty. But things have changed immensely over the last few years, and as new players are competing for the ever shrinking piece of prime real estate sitting atop Google's search results, local SEO... Read more...
If you are the owner of a small or medium business, or you oversee the marketing for a business, you are probably very familiar with SEO for your local search rankings. You may also be somewhat familiar with Moz Local as well. However, if you are not, here is a quick overview. Moz Local is a loca... Read more...
Before anyone can discuss how search will advance in the future, it is important to get a glimpse into how much it has changed in a relatively short period of time. Most searches now occur on mobile devices. With the addition of features like auto tagging in Google Cloud, being able to search for im... Read more...
There is a new plan by two of the major online search engines that will make it a lot more difficult for users to access music, live sporting events and other illegal content because piracy sites are quickly being demoted in the search results. Both Bing and Google have decided to sign a code of ... Read more...