The great thing about living and working in the digital age is the ability to connect directly with your customers online. And social media sites are one of the most effective ways to access potential customers. As long as you know how to make your status updates, tweets, and Instagram or Pinterest photos stand out from the rest, you can lure in potential new clients and generate more sales for your online business.

Be Consistent in Terms of How Often You Post Updates

If you plan on using social media to target new customers, the key is consistency. You need to have a schedule that you can follow easily for posting new updates. If you are only posting sporadically on the other hand, you will not be able to generate enough of a buzz to get people interested in what you are doing, and you will not be able to reach the audience that you need to target in order to get more people to buy your products or services.

Be Consistent in Terms of the Subject of Your Posts

Another key component to a successful social media marketing campaign is the ability to be consistent when it comes to the subject of your posts. Rather than posting about one product or service in the morning and then promoting another product or service in a completely different category a mere few hours later, try to focus in on just one product or one service and then promote it consistently for a period of time. This will help you reach new clients more effectively than spreading your message too thin.

Keep Blogging

In addition to helping you with your SEO campaign, blogging on a regular basis also ensures that fresh content will always be available on your website. And by keeping your website fresh with new information and ideas, you will be proving to your audience that your business is on top of the latest and best trends and that you are knowledgeable and you work hard every day to stay ahead of the competition. By letting your blog stagnate, on the other hand, your customers will fail to realise just how good you are at what you do and they may forget about you altogether.

Use Images and Videos Wherever Possible

From your blogs to your social media updates, try to incorporate many graphical elements that are eye-catching and attention grabbing, especially if you use Instagram and Pinterest to get your message out there. Professional product photographs, for example, will ensure that customers see every detail of your high quality items, whereas videos can be a great way to show how knowledgeable you are or how effective your products are.

Post Statuses at the Most Opportune Times

People seem to use their social media pages more during specific hours of the day, such as during the lunch hour or after getting home from work, when they can relax and take some time to connect. Therefore, post your updates during these hours, as you increase the odds of more people seeing them.