The number one concern of any business seeking to expand its profile onto the internet should be functionality. Having a website that meets the needs of both the webmaster and the company is vital to long-term success; those who ignore this seemingly simple aspect are doomed to fail at one point or another. There are many CMS (content management system) solutions available on the internet – some are free, while others cost money to use. One of the most tried and true solutions available is WordPress, which can combine the best blogging software with an easy-to-use website interface.

SEO Built In

While every website will need to be tweaked and optimized by professionals in order to gain the most benefit in search engine rankings, WordPress has a number of search engine optimization tweaks built directly into the platform. You can quickly and easily add tags to any and all posts or pages, which will help in pinging a website‘s content directly to search engine crawlers for indexing. Other integrated features within the software assist with similar actions in getting your updates, posts, blogs and multimedia indexed and recognized by search engines. Major players like Google simply love WordPress and will be more likely to index its content.

Plugins

The sheer versatility of the WordPress platform makes it a dream for any business seeking to provide a unique experience to their users and customers. Whether you are looking to create a secure checkout system, add a collaborative multimedia section or simply wish to have the best email communication with your site’s members, there is a WordPress plugin that will accommodate. Best of all, most plugins are updated on a habitual basis and you can easily apply these updates via the WordPress control panel; no need to re-download each plugin every time there is an update.

Integrated Blog

WordPress was initially designed to be a powerful blogging tool, but its functionality has since extended beyond that. Nevertheless, the original core component of the platform is still a very strong reason for using it. Business blogs are a great way in which to stay engaged with your customers, provide updates about products and announce special promotions. WordPress’ blog system became so popular because of its ease of use, which led to it being utilized as more than just a blog. You can easily post an update or schedule one to be posted later – all without immense knowledge of blogging or website maintenance.

No Need for Experience

Even if this if your first business website or blog, you can quickly learn all the ins and outs of WordPress without having to take a class or read tons of books. When it comes to pinging a website, getting meta data sorted properly and other complicated factors, the platform takes care of it for you. This gives each webmaster the ability to focus more on design, content, plugins and themes – all of which can be handled through an easy to use graphic user interface. Being so easy to use is just another reason that WordPress has become the most popular format for business websites and blogs.