When it comes to e-commerce platforms, today’s online business owners are spoilt for choice. These shopping cart platforms have come a long way from the early solutions that were unreliable, unsecure and could not be optimised for the search engines. WooCommerce is one of the best e-commerce platforms currently available for SEO and is used by thousands of satisfied customers, who sell their products and services all around the world. Below are some of the reasons this is so.

WooCommerce is Free

Unlike many other e-commerce solutions, WooCommerce is free. It’s an open source component for WordPress, which means huge numbers of WordPress experts contribute to the development and improvement of the SEO area of this plugin. This will continue long into the future, as more people use WordPress and help with its design and development.

It Can Be Easily Installed

WooCommerce is easy to install on existing websites and often comes ready to optimise, in a wide range of WordPress themes. If you don’t already have WooCommerce, you can easily integrate it with an optimised blog or website that’s already generating website traffic using SEO.

WooCommerce Is Easy to Use

Huge numbers of website developers and even those who don’t have technical skills are familiar with the way WordPress works. The same is true for WooCommerce when it’s added to WordPress. Most users can quickly figure out how to add products, update listings and view important reports about their online store. This also means you can add optimised content without having to call on the services of a website designer all of the time.

WooCommerce is Flexible and Customisable

You have a wide range of customization options available, which include SEO features. This means you get the system you want, rather than having to settle for an out-of-the-box or template solution.

It Is Easy to Analyse and Improve Your SEO Results

All of the interactions and transactions that take place on a website featuring WooCommerce can be monitored and analysed. This is extremely important if you want to improve your e-commerce store and attract more shoppers and customers in the future. Once you have this information, WooCommerce makes it extremely easy to add new optimised items and optimise your current listings even more.

Additional Apps and Plugins

A huge number of apps and plugins can be used alongside WooCommerce, to make your website an even more powerful internet traffic generation system. This includes some of the world’s leading SEO plugins like Yoast, which you can integrate with this e-commerce platform to optimise product listings even more and outrank your competitors for many of the most popular keywords and phrases in your niche or industry.

Choosing the best e-commerce platform for SEO can be a difficult decision to make. With over half of the websites in the world today running on WordPress, WooCommerce is the natural option for most website owners who want to attract as many online buyers as possible and sell their products and services over the internet.