Vital Tips for Optimising Your Blog

SEO TipsWhile many people may wish to create traditional websites in order to drive traffic to their products and services, blogs can be another great way to garner visitors and increase your conversions – assuming you have taken the proper steps to properly optimise the blog. We will be reviewing several tips that any new or existing blogger should be using to not only promote their site to search engines and visitors, but to also increase the likelihood that an individual will engage in the specific action you wish them to do.

Select Realistic Keywords

Keywords are certain words or phrases that are used repetitively throughout a blog post or blog posts and help search engines categorise and rank your site among various search queries. Many popular keywords and phrases are already dominated by well-established sites, so it is better for a newly established blog to seek out niche keywords – preferably ones that return less than 500,000 results in Google. The keywords should make sense when inserted into an article and should be sensible when it comes to what someone will use to search for your topic. Picking keywords can be one of the hardest parts of optimisation, but it is well worth it to establish quality keywords and phrases from the start.

Use Keywords Effectively

Selecting your keywords is half the battle: the other half is using them properly. With dozens of pieces of advice regarding this subject, it is quite difficult to summarise everything. The main points you want to consider include using keywords in a sensible fashion (in other words, they should make sense and fit seamlessly with the surrounding content) and limiting each of your keywords to no more than 2-3% of the total word count of the article. For example, a 500 word article with the keyword ‘fish food’ can feature said keyword 10-15 times before becoming redundant and negatively impacting your blog’s ranking with search engines. Using Pingler’s Keyword Density Checker, you can easily determine if you are within the necessary parameters.

Make Frequent Updates

Keeping your blog full of recent content is a sure fire way to make sure that visitors continue to return again and again. It also gives you more opportunities for your blog to appear in search results and if you are selling a product, service or conversion, more chances to make the sale. Search engine spiders will find this content shortly, crawling more and more of your pages. This – when consisting of quality content – leads to better search engine rankings. You don’t have to update every day once you get the ball rolling; search engine spiders will crawl your site several times per day even with weekly updates.

Use Site Feeds

Most blog software comes with site feeds built into them. Taking advantage of these tools can reap untold rewards for your blog and will drive traffic to your blog from other sites while simultaneously sending traffic from your blog to other sites. Using these feeds to promote your new blog will gain you one-way links over the long term, which increases your Google PageRank and Bing standings. You can also utilise keywords in the site feeds to gain links and keyword references at the same time, doubling your effectiveness.






16 comments

  1. June 15th, 2012 22:01

    Thank you for your post on optimising blogs, I have found some useful tips on the subject and will try these out on my blog posts.

    Reply

  2. June 16th, 2012 1:19

    I agree with you. Frequent Updates are amazing and improve your traffic. But Why you didn’t wrote about social media?

    Reply

  3. June 16th, 2012 14:16

    Thank you for your article.
    I subscribed to your RSS and I’m glad to receive every single update from you.
    I hope my blog can be a successful blog, someday. 🙂

    Reply

  4. June 17th, 2012 13:12

    Thanks for the tips. I’m encouraging myself to update my blog consistently.

    Reply

  5. June 17th, 2012 14:25

    Truly, “selecting your keywords is half the battle,” I hardly can put up any writeup or blog post without being mindful of selecting choice keywords with quality traffic. Thanks for this insightful post.

    Reply

  6. June 18th, 2012 11:37

    Long tail keywords are regular keywords but contain more keywords in the phrase
    The primary keywords MUST be present in the first 100 words and the last hundred words.

    Reply

  7. June 18th, 2012 13:09

    I have a keyword, if each of my writing, always writing these keywords at the beginning of the paragraph violates the rules of SEO?

    Reply

  8. June 20th, 2012 4:16

    informative content. please do write more on seo

    Reply

  9. June 20th, 2012 12:46

    Thanks for the ideas. Blog is proven to be the best tool to drive traffic, reduce bounce rate, increase conversion rate, and many more. One thing to notice is content relevance and keyword optimization. Great!

    Reply

  10. June 21st, 2012 1:49

    Thanks for the articles, really big help for our business

    Reply

  11. June 22nd, 2012 10:01

    Some useful tips passed on for blog writing, will use them in my next article.

    Reply

  12. June 23rd, 2012 7:08

    Many more things can be added.

    Reply

  13. yos
    June 23rd, 2012 8:57

    Thamk’s a lot for your tips, I found many… many useful tips for my blog in this blog. I hope you can share about how to research keyword next time…thank’s

    Reply

  14. June 25th, 2012 13:34

    my blog uses all the techniques you have advised and thats why it receives almost 5k pageviews per day-despite being a free Blogger Blog!
    Thanks for the encouraging and useful tips 🙂

    Reply

  15. July 2nd, 2012 18:21

    My main keyword is “electricity” but there are so many searches for this keyword it is hard to be listed on one of the first few pages. I will try using different or less common keywords. Thanks for the advice.

    Reply

  16. July 4th, 2012 23:22

    Thanks for the information. I am starting a new website and need to learn how to optimize it.

    Reply

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