Twitter may be struggling to find a buyer, but it is still one of the best social media platforms to use for internet marketing. Through Twitter, you can reach millions of potential customers, grow a strong audience base and even engage users directly. Some companies take it a step further and use Twitter to provide customer support and other services.

Twitter’s Web interface and its official apps – Twitter for iOS and Twitter for Android – are easy enough to use, but they are often limited once you start looking for features to help make marketing on the platform easier to do. These browser extensions will help you overcome those limits easily.

TweetDeck for Google Chrome

TweetDeck started life as an independent app for accessing Twitter, but it quickly grew into one of the most comprehensive Twitter user interfaces on the market. It uses Twitter’s API to allow a wide range of features.

Also known as TweetDeck by Twitter, TweetDeck is now available either as a web app or as a Chrome extension. Once installed, you can register multiple Twitter accounts and manage them easily. There are tabs for the Twitter accounts you add to TweetDeck, along with tabs for mentions, user interactions, DMs and many more.

The biggest advantage offered by TweetDeck is the ability to schedule tweets – with images or links – natively. Once the tweets are scheduled, you can close TweetDeck without worrying about the tweets not being posted at the right time.

Riffle by CrowdRiff

We all know that Twitter is a great platform for influencer marketing. There are a lot of Twitter users with thousands – and even millions – of followers. You can gain a lot of traction and promote products, services and websites to millions of followers in a relatively short amount of time. Before starting an influencer marketing campaign, however, you need to choose the right influencers to work with.

Riffle makes the very task of researching Twitter accounts with good user engagement a lot easier. Once installed, this Chrome browser extension will add a button next to Twitter usernames. Click on that account and you can see stats such as most used hashtags, categories, most shared URLs and even average retweets and likes per tweet.

Riffle can also be used to keep track of your own company’s Twitter account. It shows how well you are engaging your followers and whether the tweets you posted are within the right categories.

RiteForge

RiteForge was initially launched as RiteTag, specialising in Instagram hashtags and analytics. Today, however, this Chrome extension is useful for a lot of things. For starters, the extension will automatically analyse your tweet and find the right, most relevant hashtags to add.

When you type in a hashtag as you compose a tweet, it will also show a number of statistics for that hashtag. The number of tweets, number of retweets, exposure and other stats for the hashtag are displayed above the message field, allowing you to decide whether to include the hashtag.

These useful browser extensions will make tweeting and marketing on Twitter a lot easier to do. Be sure to add them to your browser to transform the way you use Twitter.