Location-based SEO has become the next big thing in the world of SEO revolution. While at one point it was easy to dig into a niche with a properly-constructed website, many brands are finding themselves having to dig even deeper into the niche (with location-based pages being the next logical step). There is a variety of information out there with varying opinions on how to build location-based websites. The truth of the matter is that there are multiple ways to build one of these sites, so no one particular strategy is empirically and objectively correct for every situation. With that being said, we will outline below several tips for building location-based SEO websites that feature multiple locations (as opposed to individual sites for each particular location).

Incorporating Locations Into Page Structures

Obviously you will need to mention each location that you are targeting in search, but a simple mention in a paragraph does not suffice. What are some ways you can boost location credibility – particularly when a site has multiple locations covered? For starters, each page should contain the location somewhere in the URL structure. When pinging for SEO, this is perhaps the most important individual element for multiple-location websites. Next, find ways to incorporate contact information that references the location. In the header of each page, refer to the location. On all pages and in the footer, be sure to include links to each location’s individual page for more SEO potential.

Inject Social Media Potential

Depending on your locations, you may need one or more social media profiles on each network for each location. If your locations are within a few miles of each other, for instance, then having one set of social media profiles is perfectly acceptable. If, however, your locations are spread out across a state or country, then you’ll need to optimize your social media presence to take this into account. There are plenty of tools out there that can be used to make the process of posting to these accounts more efficient, so don’t worry if it sounds too daunting. In the end, social media can function as a great way to drive traffic to your site from a different source and give your website additional location-based SEO authority.

Create Your Very Own Videos

Ever since Google bought YouTube, it has become a huge element of SEO that many fail to utilize. Without videos on your location-based website, you are missing a valuable opportunity to dominate local SEO. Whether you need multiple accounts – one for each location – to host the videos or not depends on the very same element mentioned for social media accounts above. Once you’ve created a video for each location (or made one video that is generic enough to suffice for all locations), upload it to YouTube, add all relevant location-based information and links back to your website so that you’re truly pinging for SEO, and wait for the additional SEO clout to begin rolling in.

Conclusion

While there are dozens of optimizations you can add to websites that contain multiple locations, these are three very important ones that you’ll want to incorporate. By creating your very own videos, injecting social media potential and incorporating locations into your page structures, you’ll cover all of the basics and maximize your chances of future success.