For upstart brands and businesses that don’t want to spend tons of money on marketing efforts, search engine optimization often seems to be the best choice. Capable of delivering organic traffic on a recurring basis, SEO can transform small entities into household names over time. Particularly useful for brands with a focus on a particular niche, SEO remains one of the most viable marketing strategies for new brands.

Many of the most popular SEO tactics and methods are well-known and embraced universally, but there are other, less utilized strategies that can produce results. As such, we’ll take a look at three of these unconventional methods and explain what they can do for you.

Target Voice Search Results

One of the easiest ways to begin making yourself more visible in various search results is to target results where others aren’t. It can seem difficult at times to find new SERP opportunities, but there’s one big area that is still under-tapped in terms of competition: voice search.

People tend to search for information and products via voice differently than through text-based queries. Ultimately, targeting keywords and phrases relevant to voice searches within your niche can produce some pretty stellar results that differ from those of traditional searches. By pinging URLs to search engines for content and products optimized for voice searches, you can begin boosting visibility immediately.

Tap Into Broken Link Building

Link building is of course a cornerstone of SEO. Most people think about link building in the context of earning brand new links in fresh content on other websites, but this isn’t the only method. Broken link building is still a tactic that is ripe for those who take the time to do so, and ultimately can pay huge dividends.

It works by identifying broken links on other websites that are related to your content. When you find a broken link, you then approach the webmaster or blogger about the situation, alerting them to the broken link. In the same conversation, you make a pitch to replace the broken link with a link to your own relevant content. Given that there are many broken links spread across every niche, using a broken link finder to uncover these instances can give you many leads for boosting your rankings.

Repurpose Your Existing Content

If you’re trying to gain more exposure in search engines, the easiest way might not always involve pinging URLs in the form of completely new content. One such way to maximize the power of your content is to repurpose it. How does this work?

Sift through your older content, looking for examples that can be repurposed into new posts and formats. This might involve creating a round-up that incorporates multiple older posts, or breaking down a previous guide into smaller pieces for circulation. Content repurposing can often take a single piece of content and create multiple variations, providing your website with more pages and opportunities to target SERPs.

While many mainstream methods for harnessing the power of SEO can and should still be used, gaining some additional traction via methods that aren’t so common is still worth the effort. By scouring for broken links, targeting voice search results and repurposing old content, you can create many unique opportunities for ranking in search results that your competitors might not be using.