Keywords are crucial for SEO. If we understand what people will be searching for (the keywords or phrases), it becomes easier to create content and optimise it for these keywords and phrases. Most people evaluate keywords on how much traffic they could bring, how difficult they are to rank for, and ... Read more...
Usability is crucial for any website that wants to provide a great experience. Usability is not only about how the website is designed or the design elements it uses but also about the content within it. Written content can improve or destroy user experience depending on several factors. Improving t... Read more...
Countless brands now inhabit the online marketplace of products and ideas, with each one offering a different perspective or service. In order to effectively communicate with audiences and persuade them to choose your brand over another, being able to write well is essential. Persuasive content and ... Read more...
Even the most compelling stories need a good introduction. Many bloggers and brands have found themselves telling stories or outlining plans in great detail, only to find that audiences are seemingly not interested in what they have to say. While sometimes this can be due to the context or focus of ... Read more...
In today’s highly competitive world of content, making a name for yourself is paramount. Without a captivating presence in the digital realm, a hundred other potential competitors can outshine you and steal your prospective audience without resistance. For this reason, capturing the attention of r... Read more...
The process of copywriting can be an immensely tedious and stressful experience for some. With one assignment or piece of content after another, writing can begin to feel like a dream of sorts where your brain is stuck in a fog. Ultimately, breaking free of this dynamic is not only desirable, but ne... Read more...
How people and search engines perceive your content has a huge impact on its popularity. Likewise, that in turn impacts its functionality: is your content merely trying to inform, or does it exist to drive traffic, generate leads and/or sell products? Whatever the reason for a page’s existence, it... Read more...
For the longest, content creators have been under substantial strain to create a never-ending flow of content. In many ways, this seems like – and can be – a good idea: your brand never runs out of new content to market, you can more effectively utilize other platforms such as email marketing an... Read more...
Generating publicity for your website or brand is one of the most fundamental aspects of a successful strategy. Without a creative and multi-faceted marketing plan, even the best websites in terms of content and offerings can languish in obscurity. With more websites, blogs, businesses and brands on... Read more...
Arguably the easiest and most universal form of content creation online today comes in the form of writing. While many enjoy videos, podcasts, infographics, memes and other forms of content, written content is the most simple to create and the most universally appreciated. It also requires little to... Read more...