We can often be motivated to improve accessibility to our websites after a SEO audit or similar inspection, and what better place to start than our home pages? Unfortunately, we can often add unnecessary elements to our home pages that distract from the truly important stuff, or leave a negative fee... Read more...
As computers, the internet and technology in general have all evolved leaps and bounds over the past decade, so has the desire for aesthetically pleasing websites. This trend has completely changed how we absorb information and build websites, but we sometimes put too much stock into pretty design a... Read more...
There is little doubt that a good home page creates satisfied viewers. Whether these individuals are coming to your website to read a few blog posts or are there to purchase a product, the difference between a well-designed home page and a poorly-designed one can make all the difference in the world... Read more...
As we continue to see an increase in the amount of web and search traffic that originates from mobile, it is increasingly common to see search engines tweak their algorithms in response. With more than one-quarter of all web traffic now originating from mobile, it is clear that the future of the int... Read more...
You may get wrapped up in a lot of elements that have to do with your website – maintenance, link building, keyword optimization and email marketing are just a few examples. Unfortunately, many people who run e-commerce websites forget about the impact that shopping has, and what happens whenever ... Read more...
With so many websites now in existence, webmasters from around the globe are looking for ways to be competitive in any and every search niche. After all, even those who are currently very competitive will lose their edge if they stop tweaking and implementing new strategies to keep them there – th... Read more...
The nature of the internet has brought about new ways in which people can engage in just about every activity. From dating and socializing with friends, to research and entrepreneurial passions, the World Wide Web has revolutionized it all. The area of online commerce has become a boom in the past f... Read more...
In the pursuit of online lead generation, we jump through some serious hoops. Between content marketing, promotion, SEO and advertising, it can feel like we’re a mile wide and an inch deep at times. The last thing you need after all of this is a landing page that appears to be functioning but is n... Read more...
Once a very popular feature on almost every site on the internet, the sitemap served many different functions. For starters, it was a great way to help first-time visitors to a site find what they were looking for; in some cases, simple categories weren’t enough to adequately break down the relati... Read more...
From the very first days of the internet, people have sought to carve a niche out for themselves and provide services, products and information to the masses. For the past twenty years or so, the internet has increasingly become a portal through which we can access virtually anything in the world we... Read more...