With hundreds of millions of people using Twitter as a way to stay in touch with friends, learn about relevant local, national and world events and find out about new trends and topics, it is no wonder that countless brands have sought to boost their exposure on the social media giant. Once a brand ... Read more...
So many brands, businesses and individuals have turned to social media in recent years as a way to improve interaction with customers, build brand awareness and increase their revenues. Unfortunately, social media is still relatively new and there are plenty of misconceptions out there that can spel... Read more...
A variety of life-changing events and disasters have occurred over the past several years, and the introduction of social media has helped information flow freely and instantaneously as these events unfold. In most cases, the average brand will not have reason to engage with their audience on a sens... Read more...
With social media dominating many webmasters' content marketing strategies, everyone is seeking to expand their presence and gain traffic through sites like Pinterest, Facebook and Google Plus. For those who still doubt the influence of social media, the statistics do not lie: more than 1.2 billion ... Read more...
These days, it seems like there are dozens of social media platforms out there (and yes, there are). Not all social media platforms are created equally, however, and a combination of time and technology can ultimately render some irrelevant (remember MySpace?). With businesses, though, social media ... Read more...
In the world of social media, it seems everyone has an opinion on what works and what doesn’t work. Unfortunately – and much like the nature of social media – even the worst ideas and pieces of advice can spread virally. With so many approaches being used to drive traffic to select social plat... Read more...
Jumping into the world of social media is still a new thing for many businesses, and any new business obviously has to start from scratch when it comes to building a social media marketing effort. Many companies that are just beginning their social media outreach invest minimal time into the endeavo... Read more...
With so many social networks out there, people are increasingly finding themselves having to choose between which networks they will use and which ones do not meet their criteria. There are only so many hours in the day, and so the stronger networks are naturally finding themselves solidifying their... Read more...
Brands big and small are discovering and understanding the true power that social media can provide for their internet marketing strategies. Virtually everyone – from your local mom and pop burger joint to Fortune 500 companies – is now using some form of social media to advertise their offering... Read more...
With the internet being such a treasure trove of information and social networking, it comes as no surprise that an increasing number of employers are scouring the web in pursuit of qualified applicants for an array of occupations. Until recently, gaining employment via the internet seemed like a fa... Read more...