At this very moment you are probably thinking: 'Hey, my business isn’t seasonal, so how on earth can this help me?' Well before you mentally switch off, wait a moment because even if you don't sell Christmas accessories or bikinis for a living, there is a lot you can learn from the basics of sea... Read more...
Thriving in today's competitive search environment can be quite difficult. Between all of the niches that are filled with competitors and the constant changes that search engines hand down in terms of algorithm changes, it's hard to stay ahead of all the stress and problems. Search engine success re... Read more...
In the wake of Google’s most recent set of algorithm changes, your traffic and engagement rates may be spiralling out of control – and not in a good way. This is a common effect for many after any adjustment by Google, as even the smallest changes in ranking criteria or weight can create a compl... Read more...
Over the past few years, we have heard quite a bit about the emerging technology known as cryptocurrency. It involves some fancy variations of concepts we already know – money, wallets, currency creation and risk – but for the average consumer or business, the minutiae isn't necessarily importan... Read more...
Writing itself can be a tense and creatively-challenging process in and of itself, but adding search engine optimization considerations to the mix can create a completely different dynamic of difficulty. Between considering who to write for, who to target, where to add technical concerns and when to... Read more...
As the internet continues to evolve and competition becomes tougher and tougher, many SEO experts and bloggers alike are left to figure out where the next wave of tried and true tactics will come from. Those who remember or were engaged with SEO many years ago will tell you that the practices used t... Read more...
Driving traffic from search engines, social media and other websites to your own website is perhaps the number one goal of any webmaster or blogger. Without such organic forms of traffic, how else can your site be justifiable, ascend search rankings and earn quality revenue? Unfortunately, search en... Read more...
When it comes to search engine optimization, content marketing and a mixture of the two, having the proper data sets around is crucial in understanding what you are doing right and what you are doing wrong. Unfortunately, all too many people use data merely as a reference tool, or worse, think that ... Read more...
Every time Google releases a new update or change to its algorithms, you can almost hear the groans of countless webmasters across the world as the realization of this sets in. The most common side-effect to any algorithm change by Google is a sudden and substantial drop in traffic. Without a steady... Read more...
With yet another apparent update to Google's algorithms, SEO enthusiasts and webmasters are once again pouring through their websites and asking that age-old abstract question, “what's in a link?”. As with every prior update, the way in which Google assesses links to and from your site has chang... Read more...