The SEO playing field certainly looks different today than it did ten years ago. With more competition, new strategies and revamped search engine algorithms, tactics and strategies are bound to change. Unfortunately, one thing that refuses to change with the times is bad SEO advice: the internet is ... Read more...
When it comes to outsourcing, a lot of people are still on the fence when it comes to SEO. While SEO seems like a function that could be easily handled by overseas service providers, there are some certain intricacies of SEO that might not be suited for offshore agencies. In this article, we’re go... Read more...
Many small businesses find success within their own niches via a combination of good marketing, quality customer service and a unique selling point. While larger businesses have no trouble promoting themselves to the masses, small businesses face a series of unique hurdles that can be difficult to o... Read more...
With so much competition on the web today, it is now more important than ever to stand out in one or more ways. In the world of non-profits, charities and other brands not focused on revenue, the ability to promote can be easier in some respects (since you're not selling a product in most cases). Un... Read more...
The product description is largely responsible for turning a casual browser into a buyer, so it needs to be engaging and must cater to the needs and expectations of the potential customer. On the other hand, it also needs to be SEO friendly because in order to read what you have written, people need... Read more...
Those who understand the nature of SEO can find many ways to use it to their advantage. From building awesome websites and brands to providing said services to others, there is a lot of potential in the industry. Many have considered starting their own SEO consulting firms, with the goal being to pr... Read more...
Search engines decided many years ago that serving results based on geography was simply intelligent. Thus was born the world of local SEO, which now features prominently in many search queries on mobile devices. With entire sets of algorithms built around the rankings of locally-relevant results, m... Read more...
Several years ago, local SEO was the internet equivalent of the Wild Wild West. With virtually no major competition in even some major urban niches, smart brands were able to move in and dominate in various SERPs. Today, however, there is much more competition and the playing field for local SEO doe... Read more...
Search engine optimization is an all-encompassing science that deals with content, coding, marketing and a variety of other elements. To fully understand the dynamic of SEO takes years of expertise – and even then, the industry is constantly changing. For brands to be on their A-game, it's importa... Read more...
As more and more people rely on mobile devices, the demand for voice search functionality continues to increase. Countless millions use voice search functions on a daily basis to find local restaurants, get directions and learn more about a variety of topics. Inevitably, voice search will surpass tr... Read more...