Important Stats to Know About Voice Search
As more and more people rely on mobile devices, the demand for voice search functionality continues to increase. Countless millions use voice search functions on a daily basis to find local restaurants, get directions and learn more about a variety of topics. Inevitably, voice search will surpass traditional search queries as the most preferred form of search. We’ve seen a lot of changes in the world of voice search over the past few years and the dynamic continues to evolve. What are some important stats you should know about voice search? Continue reading to find out what trends and statistics show us.
People Are Becoming More Vocal
It’s not just a trend that more people are using voice search: these people are searching for things using more words. Much like with traditional search queries, voice searches initially were short on average – one to two words at most. However, the percentage of voice searches that are using more than two words is now over fifty percent; just one year ago, that number was less than forty percent. With users pinging search engines with longer queries than ever before, those targeting searches with long-tail keywords can expect to reach even more people on mobile devices than in the past.
More Questions Are Being Asked
Perhaps the biggest force behind why voice searches are becoming more complex, the number of questions being asked in voice search has grown rapidly in recent years. People wanting to know who, what when, where, why and how are using voice search more than ever, transforming their previously-simplistic queries into full-on questions. We’ve seen this happen with traditional search as well, as more and more people now treat search engines as conversational rather than keyword-based. If you aren’t already targeting questions via long-tail SEO, then you’ll definitely want to start. With voice searches growing in popularity at an exponential rate, it won’t be long before voice search dictates the bulk of SEO policy.
Voice Searches Are Delivering More Relevant Results
Just as interesting as the trends above, voice search results are apparently viewed as more legitimate by those searching than traditional results. Data shows that those who are pinging search engines via voice are more likely to click on the results displayed than those using text-based search. This may speak to the amount of effort those using voice search wish to put in when it comes to searching multiple times, or it may indicate that search engines are producing more relevant results. Since voice searches are more likely to feature location-specific requests, there may be less room for error when it comes to search algorithms delivering irrelevant results.
As voice search continues to become more prominent, we expect that the rules governing it will continue to change. For now, you’ll want to keep an eye on how people are searching for longer queries, using more questions and are more content with the results they see. All of this information can be utilized by your brand to produce more relevant SEO strategies that’ll attract traffic.