As has been written about many times on this blog, SEO is an incredibly complex science of sorts. There are dozens of unique metrics and technical considerations that must be mastered in order to fully grasp the extent of its functionality, which makes it feel like an alien concept to many who try t... Read more...
Since the dawn of the internet, manual forms of input via keyboards (and later touchscreens) have been the predominant method for fetching information and using digital devices in general. With technology improving and decreasing in price, new forms of input are beginning to emerge. By far, voice re... Read more...
Comments Off on A Quick Guide to Understanding Those Confusing Paid Search Metrics,
01/01/2020,
by Pingler in Marketing,
Online Business,
SEO
Organic forms of marketing are crucial for many brands that have a long-term web presence and that may not have tons of money to throw at paid marketing efforts. Despite the value that organic efforts like SEO provide, many brands find themselves needing to enhance their traffic, sales and conversio... Read more...
The reality of SEO is one of confusion and debate. In many situations, you’ll find a variety of credible SEO gurus disagreeing on whether a particular course of action is effective or useless – and sometimes, even whether it is a positive or negative. This can make building a successful brand qu... Read more...
Comments Off on What’s Required to Get on the First Page of Google SERPs?,
25/12/2019,
by Pingler in Google,
SEO
Despite all of the hard work and technical consideration that must be given when pursuing a broader SEO strategy, it’s important not to forget the primary goal: to be seen by search engine users. Ensuring that your pages rank prominently in the search engine results pages that you’re targeting i... Read more...
Anybody who has pursued SEO for any meaningful amount of time understands that there are dozens of different tactics and strategies required to improve performance. However, at the core of SEO are a few key elements: content creation, site optimization and link building. These three elements in part... Read more...
Getting the word out about your brand is an immensely important aspect of brand management. Unlike standard physical businesses, people must hear about your business, blog or brand through some form of digital word-of-mouth. In many cases, search engines are a common medium through which audiences f... Read more...
Comments Off on Here’s How Your Website Security Can Impact SEO Outcomes,
04/12/2019,
by Pingler in Online Business,
SEO,
Web Design
Those with a basic understanding of search engine optimization probably understand its importance in a variety of areas. Grasping how keywords in content can impact search performance – as well as inbound links, bounce rates and other metrics – is fairly commonplace. However, SEO is very complex... Read more...
Comments Off on How to Convince Clients (or Yourself) That SEO Is Valuable,
02/12/2019,
by Pingler in SEO
Despite the widespread understanding of search engine optimization’s importance, there are many brands that do not fully grasp its potential or purpose. SEO firms and specialists in particular discover this reality when working with clients, as the average business may not grasp the true technical... Read more...
Due to an ever-increasing amount of competition on the internet, brands are having to tap into more niche and specialized forms of digital marketing and brand promotion. One of the most popular forms of this, search engine optimization, no longer provides quick and easy benefits. Brands are requi... Read more...