Let’s be honest: it is not easy to convince customers and shoppers to leave reviews. When someone is upset about a given transaction, then there is plenty of motivation to leave a negative review. However, being satisfied for many customers ends at the point in which they receive their product or ... Read more...
The need for reviews in today's online world is multi-faceted and can provide many benefits. Much like word of mouth helped facilitate awareness of quality brands in years past (and still does, for what it's worth), online reviews can help individuals who are not familiar with your brand's track rec... Read more...
The world of social media and e-commerce is chronically affected by user input, word of mouth and suggestions. This trend has led to the need for an increased amount of positive feedback in order to satisfy specific audiences, worrying many brands and businesses that their online presences could be ... Read more...
The world of e-commerce has exploded over the past decade, making brands that once were chained to local communities into massive powerhouses that serve a global audience. Because of the rapid expansion of the internet and the adoption of e-commerce by mainstream consumers, the reputation a brand en... Read more...
The internet is – for many brands – an area of opportunity and or risk. On one hand, brands are able to freely reach new audiences beyond the realm of what mere brick and mortar institutions can reach. On the other hand, a whole new series of potential problems and complaints suddenly becomes po... Read more...
When you work so hard to improve your reputation online, it can be a serious blow to the gut to see negative reviews begin to pop up. For whatever reason, this is a natural part of doing business online. From genuinely disgruntled customers who didn't receive a product in the promised fashion or tim... Read more...
Word of mouth has always played an important role in how well or poorly a business performs. If you consistently please customers by offering them great products and top-notch service, then they will be much more likely to communicate that good experience with others who are interested in the same p... Read more...
The age old adage of, “don't believe everything you read” could not apply more when it comes to the internet. With relative anonymity and the ability to freely publish anything imaginable, the internet has become a hotbed of deceit and lies. Harsh sounding, right? It only takes a bit of scrutiny... Read more...
With the internet facilitating an unprecedented amount of communication between individuals and about each other, it comes as no surprise that an increasing number of businesses, organizations and websites are concerned with the overall reputation of their brand. When it comes to online reviews, man... Read more...