Just as important as any marketing campaign or SEO strategy, a brand's reputation can make or break its performance in a niche. When people view your brand with skepticism or negativity, the effects can be detrimental both in an abstract sense and a technical sense. Most brands have competition; ... Read more...
Potential customers, subscribers and even search engines are all interested in what your business has to offer. Likewise, they are also interested in the reputation of your brand, as this will help guide purchasing decisions and search engine ranking algorithms. Newer businesses struggle in particul... Read more...
Building a reputation for your brand takes time and effort; this can't be accomplished overnight. Much like brand development, search engine optimization is a delicate and time-intensive strategy that can take months or years to deliver sound results. All too often, people view these two dynamics as... Read more...
Any successful business or brand is bound to have its share of ups and downs. When handling dozens, hundreds or even thousands of customers each day, you will sooner or later make a bad impression upon someone. Perhaps this was due to slow shipping and handling times, or maybe it was related to the ... Read more...
It's only a matter of time: if you serve customers on the web, you will sooner or later encounter the dreaded bad review. With so many outlets on the web where people can discuss your brand negatively, it can be stressful to know that constant research and monitoring is required in order to maintain... Read more...
In an age where anything can travel across the world in the blink of an eye, more and more people are worried about the implications that personal information can have on them by being on the web. Even seemingly innocuous activities can result in inherently personal information being available to al... Read more...
In the age of instant communication and the fast-as-light spread of information, any potential success story or flop can quickly reach people all around the world. Brands and businesses often use this to their advantage, but it can sometimes be a painful negative with respect to their reputation. Al... Read more...
Online brand management is an almost required aspect of running a business that suddenly sprung out of nowhere. Twenty years ago, the vast majority of businesses still lacked an online presence due to the lack of internet access throughout communities and countries. Today, brands from all walks of l... Read more...
In an online environment (or any environment, for that matter), impressions matter. Unfortunately on the web, you have no other way to make up for a bad first impression or otherwise substitute an incentive in lieu of a negative experience. Because of this, it is very important to ensure that your w... Read more...
The Internet allows every individual to have a voice, and when it comes to online reviews of businesses, these opinions can be extremely helpful or detrimental. As an online business owner, you need to be on top of reviews written about your company, and you also need to know how to properly manage ... Read more...