Every business or brand that interacts with the public has a variety of potential risks and challenges to constantly consider. In particular, customer or client sentiment is a powerful tool whether it be positive or negative: through a combination of word of mouth and reviews, the impressions of cou... Read more...
Brand reputation is a major consideration when operating both in physical and online spaces. In decades past, most brands only had to worry about word-of-mouth spreading among friends, family members, co-workers and acquaintances. However, today’s online world means everybody can see opinions expr... Read more...
In an age where virtually any information you want can be found with just a few clicks, businesses and brands are under more pressure than ever to perform admirably. Whether that be via good customer service, quality products or easy internet access to their offerings, the stress is real for many bu... Read more...
The need for attention isn't just something limited to individual people: brands need attention, too! In a world where a seemingly unlimited amount of competition is just waiting to snag our customers and clients, targeting people within your business or brand niche is crucial for long-term success.... Read more...
In the past, internet reviews were a great way for customers and shoppers to quickly determine whether they wanted to shop at a particular store or business. Many people wanted to ensure their reviews were as positive as possible in order to ensure continued business, but many brands were able to sc... Read more...
The age old adage of, “don't believe everything you read” could not apply more when it comes to the internet. With relative anonymity and the ability to freely publish anything imaginable, the internet has become a hotbed of deceit and lies. Harsh sounding, right? It only takes a bit of scrutiny... Read more...
With the internet facilitating an unprecedented amount of communication between individuals and about each other, it comes as no surprise that an increasing number of businesses, organizations and websites are concerned with the overall reputation of their brand. When it comes to online reviews, man... Read more...