Even the most primitive internet users know that having a website in 2014 is an important part of doing business. Without an internet presence, you limit yourself to an audience a fraction of the size of what is possible. Why would anyone voluntarily choose to do that? The truth is that even brands ... Read more...
There was a time in which blanketing the internet with links, advertisements and discussions about your website was enough to boost it into the top rankings of any set of search results. In the first days of SEO, efforts were focused more upon quantity than quality; search engines were relatively un... Read more...
If you own a smartphone, then you have no doubt downloaded a seemingly infinite number of apps to help you with one task or another. Maybe you need to find directions to the nearest supermarket, or perhaps you wanted to find a fun game for your children to play in the car. Whatever the motivation, m... Read more...
In the world of search engine optimization and advanced marketing, it seems like nothing good can be gained for free these days. Between tweaks in social media algorithms that now require additional spending to maintain the same level of reach as before and stiff competition in many free mediums, it... Read more...
Still just as powerful today as it was ten years ago, email marketing remains a formidable medium through which businesses, brands and other entities maintain a steady line of communication with customers and subscribers. While there are plenty of other ways out there that can be used to reach indiv... Read more...
As the internet continues to grow and grow, more people are seeking ways in which they can reach their targeted audiences. While sites such as Google provide ample opportunity to target individuals whenever they search for specific queries, how can you work to target individuals in a more relaxed an... Read more...
One of the most valuable tools to marketers for several years now, AdWords is a great way to reach new audiences and ensure that your message is being seen by those who are most likely to appreciate it. The most important way to guarantee increased and consistently good performance through the utili... Read more...
As the nature of internet marketing continues to change and evolve, so do the ways in which we absorb information about it. In many cases, the general changes in the way we obtain information is causing the changes that we see on a consistent basis in internet marketing. Anyone who is involved with ... Read more...
For nearly a decade, the concept of inbound marketing has been a large component in how webmasters, businesses and brands determine the best ways in which they can attract new visitors and consumers. Not all inbound marketing strategies are created equally – some aim to engage in direct sales, whi... Read more...
Known for ages as an effective way to reach audiences and persuade them, email marketing continues to be a powerful force in the world of marketing. Despite the fact that we may think we ignore the piles of emails we receive each day, email marketing has been shown to generate higher click-through r... Read more...