Every brand has a unique way in which it approaches the concept of paid advertising and PPC campaigns. Some brands may opt for a more personalized approach, targeting select niches on social media only. Others may broaden their horizons in search, targeting dozens – if not hundreds – of keywords... Read more...
Content marketers who have been in the game for a while know that sooner or later, tactics involving free social media, search optimization and email marketing arrive at a brick wall. For many brands, there is a lot to be gained through these strategies, but almost always, there is a maximum benefit... Read more...
Content creators are familiar with all of the most common ways in which to share their content with audiences. Through the use of social media, email, search engines and paid advertisements across all mediums, content can easily be distributed with varying degrees of success. What some fail to embra... Read more...
Marketing across multiple platforms and mediums these days isn't just a luxury that some can afford to engage in, but rather, a requirement. If your brand is not properly represented – both in terms of prevalence and quality – in email, on social media, in search and in a variety of other areas,... Read more...
As the web continues to change in a variety of ways, so must the tactics of those who wish to be seen on it. For years, marketers and content creators alike have relied on desktop users finding their content through search engines in order to make it big. Make no mistake: both search engines and des... Read more...
While the rest of the web has moved at light speed to revolutionize various ways in which we market ourselves and distribute content, email remains quite stable in its original format. Perhaps the phrase “if it ain't broke, don't fix it” applies, as email marketing remains one of the most cost-e... Read more...
Not all social media efforts are created equally. Whether you represent a small business or a multi-national brand on Facebook, the rules for engagement are fairly similar when dealing with an audience: inspire, motivate, persuade and inform. Using social media to get the message out about your bran... Read more...
As the number of mobile devices globally begins to exceed the number of human beings on the planet, web marketers are in constant pursuit of new ways in which to push desirable content to them. Most mobile devices are ideally equipped to handle richer forms of multimedia – such as photos and video... Read more...
While the name content marketing may be short, sweet and to the point, the actions that comprise it are much more difficult. There are dozens of viable tips and strategies that go into the process of properly marketing your content to users on social media, in search and via email, but a few basic t... Read more...
Online brand management is an almost required aspect of running a business that suddenly sprung out of nowhere. Twenty years ago, the vast majority of businesses still lacked an online presence due to the lack of internet access throughout communities and countries. Today, brands from all walks of l... Read more...