Developing a fan base – whether you are a personal blogger, online business or mega corporation – is essential for many reasons. Not only can such a base help get the word out about products, services and content, but they also will return time and time again to enjoy your offerings. For those i... Read more...
In our last post, we discussed what mistakes you shouldn't make when selling products and services online during the holidays. For many brands, avoiding the negatives is enough to turn a profit and enjoy a good holiday sales season. However, many brands want to take it one step further and truly max... Read more...
The time has arrived: holiday shopping season! While many dread the struggle of finding the right gifts, navigating the mobs in stores and waiting for delivery of online orders, a select few also have to worry about how they're going to sell products and services during this highly profitable season... Read more...
With another major sales season just getting started, many brands are looking forward to what the next month or so can generate in terms of profits. However, brands have increasingly realized that the biggest opportunity for major sales occurs at the start of the holiday season, beginning with Black... Read more...
Developing a keen sense for digital marketing is crucial in today's world of unprecedented competition. Without an effective strategy for promoting your products, services and offerings, the chances of people finding you is relatively miniscule. The good news is that digital marketing makes advertis... Read more...
Any form of marketing requires some trial and error. Even the very best documented marketing strategies don't work every time or in every situation; they often need to be tweaked, revised or even completely overhauled in certain situations. If marketing were so simple, then everybody would be using ... Read more...
There is a plethora of digital marketing strategies available to businesses seeking to reach out to new customers and visitors, each with their own benefits and drawbacks. With so many options, many brands have trouble focusing on which specific methods are best for their brand's focus, budget and a... Read more...
Driving traffic to a website is one of the simplest concepts – yet one of the most difficult ones to execute properly. With more potential sources for traffic than ever, deciding exactly how to pursue a strategy best-suited for your website is challenging to say the least. With options includin... Read more...
Traffic is the lifeblood of any website. Without a constant stream of visitors, most brands' reasons for existence cease. Because of this, marketing, search engine optimization, social media, email campaigns and more are all built around driving people from one location to another (namely, your bran... Read more...
Getting the word out about your products, services or content is easier said than done. While some entities have a relatively easy time gaining exposure due to pre-existing audiences, most brands have to fight for every click, view or purchase. All too often, would-be entrepreneurs and bloggers g... Read more...