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Posts tagged with Google

How Google My Business Can Help with Social Distancing
Comments Off on How Google My Business Can Help with Social Distancing, 30/10/2020, by in Google

In these trying times, many businesses have been forced to adapt. Whether it be handling fewer customers, keeping physical locations closed or any other of a number of unique problems, many inventive solutions have emerged in 2020 to help businesses and customers alike. Google in particular has a... Read more...

How Does Google Assess Negative Online Reviews?
Comments Off on How Does Google Assess Negative Online Reviews?, 12/08/2020, by in Google, Online Business

Brand reputation is a major consideration when operating both in physical and online spaces. In decades past, most brands only had to worry about word-of-mouth spreading among friends, family members, co-workers and acquaintances. However, today’s online world means everybody can see opinions expr... Read more...

How and Why You Should Be Targeting Questions in Search
Comments Off on How and Why You Should Be Targeting Questions in Search, 05/08/2020, by in Google, SEO

For years, the nature of search results has become increasingly complex. While it was once merely a place for standard, text-based results, search engines like Google now include maps, videos and a variety of integrated features and snippets in various SERPs and queries. One example where this co... Read more...

Which Google Ranking Factors Need More Attention from You?
Comments Off on Which Google Ranking Factors Need More Attention from You?, 01/07/2020, by in Google, SEO

The role of search engine optimization is massive in online brand awareness and reach. While some entities rely on paid efforts via social media to generate buzz, most brands rely at least in part on local or specialized search results to achieve meaningful visibility. This visibility in turn delive... Read more...

What Are the Big Takeaways from Google’s May Algorithm Update?
Comments Off on What Are the Big Takeaways from Google’s May Algorithm Update?, 12/06/2020, by in Google

Periodically, new major updates are released by Google that change how search results are indexed and ranked. The latest, Google’s second core update of 2020, deployed in May and has been having some big effects on numerous search results, brands and overall visibility for select websites. As w... Read more...

When Embracing Bing Over Google Is a Good Idea
Comments Off on When Embracing Bing Over Google Is a Good Idea, 10/04/2020, by in Google, SEO

We all know that Google gets the lion’s share of attention in the world of building organic traffic, improving SEO outcomes and raising brand awareness. Who can blame us: with roughly 90 percent global market share, Google is by far the largest and most productive search engine to target in many c... Read more...

Major Changes for SEO in 2020 (Thanks, Google!)
Comments Off on Major Changes for SEO in 2020 (Thanks, Google!), 06/04/2020, by in Google, SEO

Keeping abreast of the changes in search engine optimization – specifically those relating to search engine algorithm adjustments -is crucial for any brand, blog or business. Each year, search engines like Google and Bing tweak various components, with the long-term goal being to ensure user inten... Read more...

The Main Components of Google’s Local Search
Comments Off on The Main Components of Google’s Local Search, 31/01/2020, by in Google, SEO

As the nature of the internet – and of search engines – continues to become more congested and competitive, many brands are seeking new and exciting ways to reach audiences. For most smaller and local brands, ranking prominently in broad and generalized SERPs is practically impossible. As such, ... Read more...

What Criteria Help YouTube Videos Rank in Google Results?
Comments Off on What Criteria Help YouTube Videos Rank in Google Results?, 29/01/2020, by in Marketing, SEO

Easily the most popular multimedia platform on the planet, YouTube now commands a huge control of the video market. From everyday enthusiasts who like to create their own videos to major corporations seeking to market their content, all roads more or less run via YouTube when seeking to boost video ... Read more...

3 Alternative Search Engines to Consider Using
Comments Off on 3 Alternative Search Engines to Consider Using, 27/01/2020, by in General, Google

Throughout most of the world, Google has become a dominating force in search engine usage. Not only does Google provide standard text-based search results, but it now also helps individuals find where they need to go, which businesses are nearby and provides access to a wealth of multimedia and news... Read more...

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